Thursday, October 3, 2019
Disadvantages of Unclean Environment
Disadvantages of Unclean Environment Air polluted by many ways such that chemical gases, traffic, factories and global warming etc. Mostly air is polluted by chemicals uses. Usage of poison sprays on crops makes the air polluted. Such gases cause the pollution of air. Chlorofluorocarbons (CFCs) are nontoxic gasses, nonflammable chemicals containing atoms of carbon, chlorine and fluorine. They are use manufactured of aerosol sprays, blowing agents for foams and packing materials as solvents, and as refrigerants. CFCs are classified as halocarbons, a class of compounds that contain atoms of carbon and halogen atoms. Individual CFC molecules are labeled with a unique numbering system. For example, the CFC number of11 indicates the number of atoms of carbon, hydrogen, chlorine and fluorine (e.g. CCl3F as CFC-11). The best way to remember the system is the rule of 90 or adds 90 to the CFC number where the first digit is the number of carbon atom(C), the second digit is the number of hydrogen atoms (H), and the third digit is number of the fluorine atoms(F). The total number of chlorine is calculated by the expression: Chlorine=2(C+ 1)-H-F. In the example cfc-11 has one carbon, no hydrogen, one fluorine, and therefore 3 chlorine atoms. Whereas CFCs are safe to use in most application and inert in lower atmosphere, they do undergo significant reaction in the upper atmosphere or stratosphere. In 1947, two University of California chemists, Professor F. Sherwood Rowland and Dr. Mario Molina, showed that the CFCs could be a major source of inorganic chlorine in the stratosphere following their photolytic decomposition by UV radiation. In addition, some of the released chlorine would become active in destroying ozone in the stratosphere. Ozone is a trace gas located primarily in the stratosphere. Ozone absorbs harmful ultraviolet radiation in the wavelengths between 280 and 320 nm of the UV-B radiation reaching the Earths surface. Chlorine released from CFCs destroys ozone in catalytic reactions where 100,000 molecules of ozone can be destroyed per chlorine atom.In Antarctica a whole depletion is produce due to destroy of ozone layer. Ozone in lower sphere creates the pollution but on the top sphere it prevents the UV r ays and radiation to the earth from sun. These rays are also producing the air pollution. Carbon monoxide is highly poisoned gas. With cigars and cigarettes the CO produced is inhaled by the smoker and combines with the smokers blood to form car boxy hemoglobin.. Carbon monoxide is a by-product of combustion, present whenever fuel is burned without enough oxygen. It is very dangerous for life. It does about 0.5% quantity can be causes of death. It is very danger for environment. Carbon monoxide is produce by burning. It produces 75.7% from transport, 10.6% from burning of (vegetation, wood), and 2.4%from iron steel mill and other from domestic. Its more quantity produce from traffic. It produces most from by burning of things. CO is a main factor of air pollution. Vehicles are a big source of CO. CO2 has great effect on air pollution. CO2 is a byproduct of combustion, present whenever fuel is burned in the presence of oxygen. It is badly effect on the environment. It is collect and makes thick layers which cause the heating. CO2 is also effect on the human life. Smog is p olluted the air. Smog is the mixture of some gasses with S gas. This is a dangerous for environment. It produces the dangerous disuses. Transport is unique whish spread maximum air pollution. Smoke evolved from cars polluted the air 75.7%. About three quarter parts air pollution produce by smoke of car. This smoke creates many problems. Maine reason of air pollution is transport. Effect on environment: Pollution has badly effect on environment. For living the good life need clean environment. For clean environment it must be that pollutions should be minimize. For human life it must be that air should be pure. Due to air pollution other pollutions are create. Air pollution is badly effect on everything. Air pollution disturbs the life of all species. Air pollution creates the much disuse and other problems. Such problems are so difficult. Disadvantages: Disuses; Air pollution effects on human life so bad. Much disuse is produce by air pollution. Due to air pollution ozone layer effect which protect the ultraviolet rays from sun. Ultraviolet rays are coming from sun to the earth from hole of ozone layer. These rays are very harmful. From these rays produces serious disuse. Cancer is a horrible disuse. It is a serious problem for human. Its treatment is so expensive that a poor cannot bear its expensive. It reached the person to the valley of death. At the end stage a person dying. Such rays can also produce the eyes and skin disuses. Eyes disuses are horrible disuses. Smoke is produce breathing disuses. It also effect on the lungs. By this pollution human lives become difficult. A sick man nothing perform then that of healthy person. Disuses make the person lazy. Acid rain: Acid rain is very harmful for the environment. Acid rains produce by air pollution. Most dangerous chemicals already present in air. When it is raining then many gasses are in air mixed with rain water. In the air N2O, Chlorine, Nitrogen, carbon monoxide and carbon dioxide are already present. After their reaction with rain water they get form of acid. This rain is called acid rain. Such chemicals mixed and appeared in the form of acid. Acid is affected badly on the environment. It produces the skin disuses. It damaged the buildings material. It is effect on the plants. One tree produces the oxygen for 36 children. It is very effect on the environment. Plants reduced the pollution but it effect on the plants. It makes the soil acidic which effect on the crops, planting and trees. Growth of craps reduces. Acidic soil cannot produce a good quantity of wheat. It affects the buildings color and other material. Acid rain is the source of other pollution. This acidic water mixed with river it effect on the sea creature. So that from acid rain water pollution takes place. Water is necessary for human life this water can also absorbed by land. Overcome on the air pollution: For healthy and a good life environment should be must clean. Garbage should be disposed of properly. Surrounding should be clean. Pure air is necessary for the good health. Forests are very important. For pure air should be more plantings. Without air life is nothing. Planting is unique source to overcome the air pollution. Much is planting. Plants absorbed the CO2 and many other gasses. It rains mostly due to plants. Fore clean environment pure air is must be required. Air pureed by plants. Forbid to cuts the trees and forest. A government should be band on cutting the plants. Government should support the scheme of planting. Trees where control the pollution they are also much useful. Traffic should use the low for the traveling. Use the good quality of engines that evolved the minimize smoke. Overcome the smoke. It has poisoned gas like CO and CO2. These gasses has main rule to pollute the air. People should travel on local transport. They should act upon the traffic rules. Smoking is the main source of pollution. Factories use the electricity instead of burning thing. There smoke is highly toxic. So factories use properly. Trains are derived by electricity instead of engines. They do something for improvement the environment. Overall reduce the using of those things which causes the serious problem.
Wednesday, October 2, 2019
Animal Rights :: Essays Papers
Animal Rights As Doctor Zola-Morgan stated in a speech to animal right activists, "I've seen the impact of the animal rights movement. I believe this is an attack on science of the worst kind. If we allow it to prevail it will take us back to the dark ages." Too much of the public has come to think of medical researchers as "tormenters rather than healers." The good is overlooked and the bad is exploited. Although many people think that animal research is morally wrong, animal research should continue because it is critical to continued progress in human health and alternatives to research animals are not available. Animal rights activists feel that animal research is immoral. They do not see where we as human beings see or feel that we are the dominant species. They often assert that research with animals causes severe pain and that many research animals are abused. The activists do not feel the need to put the animals through such pain. Many of the experiments are replicated also which causes an unneeded demand for animals to perform experiments. Experiments which have already been proven are still being experimented with. However, animal research is an integral part of today's society when thinking of how much progress we have gained in human health with the use of animal experimentation. To date some forty-one Nobel prizes have been awarded to scientists whose achievements depended on laboratory animals. Vaccines against polio, diphtheria, mumps, measles, rubella, and smallpox would not have been possible without such experiments. There also would not be such important techniques such as open heart surgery, brain surgery, coronary bypass, microsurgery to re-attached limbs, organ transplants, and correction of congenital heart defects. The list goes on about the medical advances that required animal research. Insulin to control diabetes and medications important in the management of asthma, epilepsy, arthritis, ulcers, and hypertensions are a few more to add to the list. To take animal research away would also be to halt our society's advancement of more procedures and more medicines to enhance the better living of humans. In addition, there are no alternatives to animal experimentation that can give the same results that it can. In certain research investigations, cell, tissue, organ cultures, and computer models can be used at least in the preliminary phases of the investigation.
Warfare :: Essays Papers
Warfare Warfare is a prominent theme in Beowulf . The reasons and conduct for and during warfare are mentioned and displayed throughout the poem. The reason for warfare is usually for retribution. As an act of revenge, battles are fought. The conduct is also very standard and prevalent. All warfare fought by honorable men had to be fought fair. If the opposing side bore no weapons, then the other side also used no weapons. The author of this poem depicts himself/herself to be an advocate of warfare. By idolizing Beowulf because of his heroic deeds during warfare, the poet makes armed conflict courageous and noble. The reasons for bloodshed are spelled out quite well when noble Beowulf consoles his sad friend, Hrothgar concerning his friends demise. He tells him: " Sorrow not wise warrior. It is better for a man to avenge his friend than much to mourn" (Norton 45). Beowulf advocates and promises to avenge Aeschere’s death during warfare with the slayer, Grendel’s mother. The act of battle is given a reason and purpose which is to avenge a death. Conduct in warfare might be "every man for himself" in today’s world however, during Beowulf’s time, the poet shows that honor was the most valuable asset. Upon knowledge that Grendel used no weapons, just bare flesh, Beowulf immediately put his weapons aside and promised to fight empty handed, so the fight would be fair. "I have also heard say that the monster in his recklessness cares not for weapons......I scorn to bear sword or broad shield, yellow wood, to the battle, but with my grasp I shall grapple with the enemy and fight for life, foe against foe " (Norton 32). An unfair fight, as the poet implies, has no glory or distinction. This proves Beowulf to be a worthy hero and role-model. The poet gives the impression that warfare is honorable and exciting. This does not imply that the poet likes bloodshed; it refers to honorable warfare. Honorable warfare includes a good reason and virtuous conduct. The poet can not be a pacifist because he/she describes Beowulf as a savior and hero. If the poet was a pacifist he/she would have described him as an egotistical bully. The poet makes Beowulf an icon and noble warrior. Beowulf is described as " †¦survived every combat, every dangerous battle, every deed of courage†¦" also called ".
Tuesday, October 1, 2019
Issai 30 – Code of Ethics
ISSAI 30 The International Standards of Supreme Audit Institutions, ISSAI, are issued by the International Organization of Supreme Audit Institutions, INTOSAI. For more information visit www. issai. org INTOSAI Code of Ethics I NT OS AI P r ofe ss i o n a l S t an d ar ds Co m mi t te e PSC-Secretariat Rigsrevisionen †¢ Landgreven 4 †¢ P. O. Box 9009 †¢ 1022 Copenhagen K †¢ Denmark Tel. :+45 3392 8400 †¢ Fax:+45 3311 0415 †¢E-mail: [email protected] dk INTOSAI EXPERIENTIA MUTUA OMNIBUS PRODEST EXPERIENTIA MUTUA OMNIBUS PRODEST INTOSAI General Secretariat – RECHNUNGSHOF (Austrian Court of Audit) DAMPFSCHIFFSTRASSE 2 A-1033 VIENNA AUSTRIA Tel. ++43 (1) 711 71 †¢ Fax: ++43 (1) 718 09 69 E-MAIL: [email protected] gv. at; WORLD WIDE WEB: http://www. intosai. org Table of Contents Chapter 1 †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 4 Introduction†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 4 Chapter 2 †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦.. 5 Integrity †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 5 Chapter 3 †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. Independence, Objectivity and Impartiality †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã ¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 5 Chapter 4 †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 6 Professional Secrecy †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 6 Chapter 5 †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 6 Competence †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 6 Glossary †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 7 3 Chapter 1 Introduction Concept, Background and Purpose of the Code of Ethics . INTOSAI has deemed it essential to establish an international Code of Ethics for auditors in the public sector. 2. A Code of Ethics is a comprehensive statement of the values and principles which should guide the daily work of auditors. The independence, powers and responsibilities of the public sector auditor place high ethical demands on the SAI and the staff they employ or engage for audit work. A code of ethics for auditors in the public sector should consider the ethical requirements of civil servants in general and the particular requirements of auditors, including the latter’s professional obligations. . With the Lima Declaration of Guidelines on Auditing Precepts 1 as its foundation, the INTOSAI Code of Ethics should be seen as a necessary complement, reinforcing the INTOSAI Auditing Standards issued by the INTOSAI Auditing Stan dards Committee in June 1992. 4. The INTOSAI Code of Ethics is directed at the individual auditor, the head of the SAI, executive officers and all individuals working for or on behalf of the SAI who are involved in audit work. However, the Code should not be interpreted as having any impact on the organisational structure of the SAI.Due to national differences of culture, language, and legal and social systems, it is the responsibility of each SAI to develop its own Code of Ethics which best fits its own environment. Preferably these national Codes of Ethics should clarify the ethical concepts. The INTOSAI Code of Ethics is intended to constitute a foundation for the national Codes of Ethics. Each SAI has the responsibility to ensure that all its auditors acquaint themselves with the values and principles contained in the national Code of Ethics and act accordingly. . The conduct of auditors should be beyond reproach at all times and in all circumstances. Any deficiency in their pro fessional conduct or any improper conduct in their personal life places the integrity of auditors, the SAI that they represent, and the quality and validity of their audit work in an unfavourable light, and may raise doubts about the reliability and competence of the SAI itself. The adoption and application of a code of ethics for auditors in the public sector promotes trust and confidence in the auditors and their work. . It is of fundamental importance that the SAI is looked upon with trust, confidence and credibility. The auditor promotes this by adopting and applying the ethical requirements of the concepts embodied in the key words Integrity, Independence and Objectivity, Confidentiality and Competence. Trust, Confidence and Credibility 7. The legislative and/or executive authority, the general public and the audited entities are entitled to expect the SAI’s conduct and approach to be above suspicion and reproach and worthy of respect and trust. 8.Auditors should conduct themselves in a manner which promotes co-operation and good relations between auditors and within the profession. The support of the profession by its members and their co-operation with one another are essential elements of professional character. The public confidence and respect which an auditor enjoys is largely the result of the cumulative accomplishments of all auditors, past and present. It is therefore in the interest of auditors, as well as that of the general public, that the auditor deals with fellow auditors in a fair and balanced way. . The legislative and/or executive authority, the general public and the audited entities should be fully assured of the fairness and impartiality of all the SAI’s work. It is therefore essential that there is a national Code of Ethics or similar document which governs the provision of the services. 1 From the IXth Congress of INTOSAI, meeting in Lima. Can be obtained from the INTOSAI General Secretariat in Austria. 4 10. In all pa rts of society there is a need for credibility.It is therefore essential that the reports and opinions of the SAI are considered to be thoroughly accurate and reliable by knowledgeable third parties. 11. All work performed by the SAI must stand the test of legislative and/or executive scrutiny, public judgements on propriety, and examination against a national Code of Ethics. Chapter 2 Integrity 12. Integrity is the core value of a Code of Ethics. Auditors have a duty to adhere to high standards of behaviour (e. g. honesty and candidness) in the course of their work and in their relationships with the staff of audited entities.In order to sustain public confidence, the conduct of auditors should be above suspicion and reproach. 13. Integrity can be measured in terms of what is right and just. Integrity requires auditors to observe both the form and the spirit of auditing and ethical standards. Integrity also requires auditors to observe the principles of independence and objectivity , maintain irreproachable standards of professional conduct, make decisions with the public interest in mind, and apply absolute honesty in carrying out their work and in handling the resources of the SAI.Chapter 3 Independence, Objectivity and Impartiality 14. Independence from the audited entity and other outside interest groups is indispensable for auditors. This implies that auditors should behave in a way that increases, or in no way diminishes, their independence. 15. Auditors should strive not only to be independent of audited entities and other interested groups, but also to be objective in dealing with the issues and topics under review. 16. It is essential that auditors are independent and impartial, not only in fact but also in appearance. 17.In all matters relating to the audit work, the independence of auditors should not be impaired by personal or external interests. Independence may be impaired, for example, by external pressure or influence on auditors; prejudices he ld by auditors about individuals, audited entities, projects or programmes; recent previous employment with the audited entity; or personal or financial dealings which might cause conflicts of loyalties or of interests. Auditors have an obligation to refrain from becoming involved in all matters in which they have a vested interest. 8. There is a need for objectivity and impartiality in all work conducted by auditors, particularly in their reports, which should be accurate and objective. Conclusions in opinions and reports should, therefore, be based exclusively on evidence obtained and assembled in accordance with the SAI’s auditing standards. 19. Auditors should make use of information brought forward by the audited entity and other parties. This information is to be taken into account in the opinions expressed by the auditors in an impartial way.The auditor should also gather information about the views of the audited entity and other parties. However, the auditors’ own conclusions should not be affected by such views. Political neutrality 20. It is important to maintain both the actual and perceived political neutrality of the SAI. Therefore, it is important that auditors maintain their independence from political influence in order to discharge their audit responsibilities in an impartial way.This is relevant for auditors since SAIs work closely with the legislative authorities, the executive or other government entity empowered by law to consider the SAI’s reports. 21. It is important that where auditors undertake, or consider undertaking, political activities they bear in mind the impact which such involvement might have – or be seen to have – on their ability to discharge their professional 5 duties impartially. If auditors are permitted to participate in political activities they have to be aware that these activities may lead to professional conflicts. Conflicts of interest 2. When auditors are permitted to provide advice or services other than audit to an audited entity, care should be taken that these services do not lead to a conflict of interest. In particular, auditors should ensure that such advice or services do not include management responsibilities or powers, which must remain firmly with the management of the audited entity. 23. Auditors should protect their independence and avoid any possible conflict of interest by refusing gifts or gratuities which could influence or be perceived as influencing their independence and integrity. 4. Auditors should avoid all relationships with managers and staff in the audited entity and other parties which may influence, compromise or threaten the ability of auditors to act and be seen to be acting independently. 25. Auditors should not use their official position for private purposes and should avoid relationships which involve the risk of corruption or which may raise doubts about their objectivity and independence. 26. Auditors should not use i nformation received in the performance of their duties as a means f securing personal benefit for themselves or for others. Neither should they divulge information which would provide unfair or unreasonable advantage to other individuals or organisations, nor should they use such information as a means for harming others. Chapter 4 Professional Secrecy 27. Auditors should not disclose information obtained in the auditing process to third parties, either orally or in writing, except for the purposes of meeting the SAI’s statutory or other identified responsibilities as part of the SAI’s normal procedures or in accordance with relevant laws.Chapter 5 Competence 28. Auditors have a duty to conduct themselves in a professional manner at all times and to apply high professional standards in carrying out their work to enable them to perform their duties competently and with impartiality. 29. Auditors must not undertake work they are not competent to perform. 30. Auditors sho uld know and follow applicable auditing, accounting, and financial management standards, policies, procedures and practices.Likewise, they must possess a good understanding of the constitutional, legal and institutional principles and standards governing the operations of the audited entity. Professional Development 31. Auditors should exercise due professional care in conducting and supervising the audit and in preparing related reports. 32. Auditors should use methods and practices of the highest possible quality in their audits. In the conduct of the audit and the issue of reports, auditors have a duty to adhere to basic postulates and generally accepted auditing standards. 6
Monday, September 30, 2019
ADHD and Autism
ADD and Autism I chose this topic of ADD and autism because I had heard of these two disorders many times before and had always wondered what they were. The subject of why children act differently than others had always interested me since I was little. I have experienced and interacted with a young boy that had autism before and I found that the way he interacted with me and others around him was fascinating. Before researching, I knew that ADD and autism weren't sicknesses like the flu or a cold. Some are born with it, you can't catch or spread it.I knew it had something to do the brains and its genes. I knew that if you had ADD or autism, it would affect the way you learn and behave. Going into this topic, I knew I was most interested in knowing how children act when they are diagnosed with these disorders. How they act compared to children without ADD or autism. I also wanted to know what it was like when they become adults. Does the disorder â€Å"go away'? Or are there ways to cure or calm the symptoms down? I also wanted to research this topic because I wanted to know the difference between the two.I was always confused between ADD and autism and if someone asked me what the difference was, I don't think I loud be able to give a good answer. My thesis going into this research paper is that ADD and autism seem very similar, almost the same, but as I go deeper into the topic, you will see that they are quite different. When we think of ADD and autism, we Just think of it as problems or disorders that make children not â€Å"normal†. My argument is that though these two disorders bring difficulties, they are very different.Different in the way they are caused, how they are diagnosed, what symptoms each ones possesses, and how each one is handled. How they are handled by parents, teachers and doctors. Before researching, I wrote some questions to help me stay focused on what I wanted find out. Some questions that were most helpful dealt with the symp toms in a child with autism or ADD, how parents should deal with their children, how you can detect children with autism/ADD and the difference between the two. These were helpful because there was the most information about those questions.It gave me the opportunity to write more about my topic. Some of my questions weren't as helpful as others. There was only little information I could find about that particular subject so I couldn't write about it as much as the others. When I began to research about ADD and autism I chose three sources for each one. Each one was different. I chose one that talked about what ADD/autism was and how it is caused. Another one explained what the symptoms are when children have these disorders. I also used a source with a real life story about parents and their child who had ADD.This helped me so I could see from a real life perspective, what it was like to live with someone who had ADD. There wasn't a specific order in which I wanted to research, lik e ADD or autism first, so randomly, I started with ADD. I started with the basics. What it was and how it was caused. Then I moved onto the symptoms of a child with ADD and how to can detect and treat disorder. Then I did the same for autism. After I researched about what each one was, I found an article comparing the two. That was very helpful because that was what my research was about: comparing ADD and autism.For this project, I had some struggles getting all my thoughts collected and organized. At times I felt lost and unprepared. I tried to read all my sources as thoroughly as I could in order but I felt like time was rushing against me so I stopped at parts and went and read other resources and went back to the previous one, so it got kind of disorganized. I still was able to label and take notes on each source well and correctly so that was a plus. The research paper outline was a big help for me because it Just made everything much more organized and clear so I knew how I w as going to write and present my paper.What ADD? We all know that ADD is something that kids have sometimes which causes them to act differently but not all people know what it is exactly. Attention deficit hyperactivity disorder, also known as ADD is a common condition affecting children, teenagers ND even sometimes adults (WebMD). About four million children suffer from ADD. This condition comes with learning disorders causing the children to have a hard time during school (Quietist: Children). Over the years, experts have questioned whether kids outgrow ADD.That made them come to the conclusion that the disorder may be more common in adults than thought otherwise (WebMD). Studies show that children with the disorder generally have problems concentrating or paying attention. They get easily bored, frustrated with the tasks at hand or have difficulty following directions. I feel bad for children with the disorder because it wasn't their fault they act like that. People like teacher s and parents get frustrated and annoyed at these children because they can't sit still or listen the first time.They know that the children are diagnosed with the disorder but they don't fully understand. Another problem that children mainly tend to have with ADD is that they move constantly and are impulsive. They don't have the control to stop and think before they act. This interferes with the child's ability to function at school and home. Even though kids that don't have ADD sometimes have learning and behavioral disabilities, these symptoms are more prominent in a child with the disorder. Adults with ADD don't have the exact same symptoms as a child with the disorder. They may have difficulty with time management, organizational skills, goal setting, and employment. †The problems they face aren't all dealing with work and profession. Adults might also face problems with personal subjects like relationships, self-esteem, and addictions. The symptoms of children with ADD are normally categorized into three groups: inattention, hyperactivity, and impulsiveness. Inattention has to deal with when the child gets easily distracted or has difficulty following directions. When someone is talking they don't seem to be listening.Hyperactivity symptoms are like when he or she can't sit still. They squirm or fidget constantly and talk excessively. Lastly, impulsively says it in its name. The children don't have control basically. It's hard for them to wait their turn and constantly interrupt others (WebMD). I can understand how dealing with children with ADD can be difficult and frustrating but I think if more people were aware of what the hillier are going through, they could be more understanding. How ADD is caused There is no specific scientific explanation for how ADD is caused.
Sunday, September 29, 2019
Marketing of Hardbite Chips
Hardbite Chips Langara College School of Management MARK 1115 Introduction to Marketing D. Hill 23 November 2009 Executive Summary This report provides an analysis of Hardbite Chips and the Snack Food Industry and offers recommendations for Hardbite Chips to develop an effective marketing plan. Hardbite Chips is an environmentally sustainable business that provides healthy, good-tasting, and quality potato chips. The target market we have selected for Hardbite Chips is health conscious consumers, particularly those with children.It is our belief that the consumers will be attracted by the healthy features of our product and will be willing to pay slightly more for these benefits. It is our objective to significantly increase awareness of our product among these consumers. As our funds for promotional activities are limited and our target market can be hard to reach our marketing mix focuses heavily on sales promotion. Advertising and public relations will help us promote the features of our product and position it as a high quality brand in the minds of consumers. We hope to use personal selling to increase the number of retailers that carry our product.We believe Hardbite Chips has the ability to obtain satisfactory profits and grow the business. This will allow the company to better compete against the numerous competitors in the industry and increase sales. As the business grows, more funds can be spent on promotional activities enabling the company to expand its target market and appeal to more retailers. Table of Contents Current Marketing Strategy†¦. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 1 Company Mission Statement.. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â ‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 1 Internal and External Analysis PEST Analysis†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 2 SWOT Analysis†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 3 Competitive Analysis†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 4 Target Market†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â ‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 5 Marketing Objectives and Issues†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 6 Marketing Research†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 7 Product Strategy†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 8 Pricing Strategy†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 9 Distribution Strategy†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 10 Integrated Marketing Strategy†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 10 Conclusion†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 12Appendix I†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 13 Endnotes†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 14 Bibliography†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢ € ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 15 Current Marketing Situation The Canadian snack food market presents a lucrative opportunity for new and existing companies in the industry. In 2008, Canadians ate an average of 3. 2 kg of potato chips. 1 Food stores capture the majority of snack food purchases in 2001 at approximately 67% and supermarkets accounted for approximately two-thirds of this. Convenience stores took the third largest share of the market at around 13%.Mass merchandisers and wholesale club stores have increased their market share in recent years, passing convenience stores, as more of these types of locations have opened in Canada. However, this change has not yet significantly affected food stores. 2 In 2007, Canadian retail grocery stores sold over $1. 8 billion worth of snack food, with potato chips accounting for approximately $550 million. This continues the recent trend of 6% growth in annual retail sales of potato chips. 3 This growth has encouraged companies to expand into nich e markets by offering unique flavours and organic products.The Canadian snack food industry has seen an increase in new entrants in recent years despite the presence of big corporations. These big corporations have economies of scale which give them a significant competitive advantage in terms of cost. Furthermore, these corporations benefit from massive advertising budgets that allow them to hold on to their majority market share. Frito-Lays, a division of PepsiCo. , is the leader in the Canadian snack food industry with multiple SBUs that offer many different products, including different varieties of chips in various flavours. However, the opportunity exists for smaller companies to come in nd target niche markets. In fact, â€Å"in 2006, 106 Canadian snack food manufactures shipped $1. 6 billion of product†. 4 However, big corporations are beginning to see the potential of these markets and are beginning to expand into them. A good example of this is Frito-Lays and the in troduction of their Wasabi flavoured chips5. Company Mission Statement Hardbite Chips is dedicated to providing our customers with a healthy, good-tasting, and quality potato chip. In doing so, we are committed to be an environmentally sustainable company with strong ties to the community. Internal and External Analysis PEST Analysis: Hardbite Chips | |Political Environment |Economical Environment | |Mandatory nutrition labeling |Economic recession | |Provincial Government policy bans junk food sales in elementary and |Tough to get capital | |high schools |People are less likely to spend money on unknown premium brands | |Social Cultural Environment |Technological Environment | |Trend away from unhealthy snacks |Equipment needed to expand production is expensive | |Potato chips blamed for contributing to obesity | | |Recent discovery of acrylamide, a possible carcinogen, found in | | |carbohydrates cooked at high temperatures | | |People looking to buy environmentally friendly products | | |Competitive Environment |Demographic Environment | |Heavy competition in industry |Many consumers more interested in environmentally friendly products | |Low brand loyalty among consumers in industry |Many people are concerned about health | |Large corporations have majority of market share | | SWOT Analysis: Hardbite Chips | |Strengths |Weaknesses | |Product is hand-cooked |Limited cash-flow makes it difficult to grow | |Potatoes are grown locally |Brand is fairly unknown | |Focus on quality |Small production facility compared to major competitors | |Unique flavours | | |Growing brand awareness | | |Sold in many health stores and on many campuses in BC.Also sold | | |across BC in well known stores such as London Drugs, Shoppers Drug | | |Mart, Overwaitea, and IGA Marketplace locations | | |Opportunities |Threats | |Expanding market |Provincial Government policy bans junk food sales in elementary and | |Many consumers are becoming more interested in environme ntally |high schools |friendly products |Larger competition may enter market | |Many consumers are concerned about health |Economic recession | |Opportunity to target niche ethnic markets |Tough to get capital | | |People are less likely to spend money on unknown premium brands | | |Low brand loyalty among consumers in industry | Competitive Analysis We wish to position Hardbite Chips as a top quality potato chip brand in the minds of consumers. It is our desire to utilize the frequent consumer assumption that quality and price are related. [pic] We believe Hardbite Chips has the potential to develop a niche competitive advantage. Our primary focus is on serving health conscious consumers.Thus, our most important unique selling proposition is to focus on the healthy qualities of our product. By producing an all natural potato chip that is free of trans-fats, we believe we will appeal to health conscious consumers. Also, Hardbite Chips was an early entrant into the expanding healt hy potato chip market and the company has expanded its distribution points from originally selling in health food stores. It is our belief that this has created brand recognition among the early adopters of healthy snacks. As the number of consumers purchasing healthy snacks increases, we think these early adopters will recommend the product to consumers helping the brand grow.Furthermore, with the discovery of acrylamide, a possible carcinogen, in baked and fried carbohydrates cooked at high temperatures, including many of the existing potato chips on the market, we have an advantage over many of our competitors as our product is not cooked at high enough temperatures to produce acrylamide. Hardbite Chips also uses unique ingredients such as Himalayan salt which provides more nutrients while keeping sodium levels low. This can be particularly appealing to health conscious consumers, especially to those with high blood pressure. Another unique selling proposition Hardbite Chips can use is to appeal to environmentally conscious consumers. Our company is committed to be an environmentally friendly company.Our potatoes and spices are supplied by local growers and our packaging is supplied by a local manufacturer. By highlighting these facts we believe we can convince environmentally conscious consumers that our company operates with similar values. As the â€Å"green†movement grows larger, we think we are situated to capture a large portion of this growing market. Another advertising appeal that we could use as a unique selling proposition is our unique flavours which may appeal to particular ethnic groups. While we attempt to make flavours that we think will appeal to everyone, we realize that certain ethnic groups may find some of our flavours appealing as they are familiar with them.For instance, our creamy coconut and curry flavoured chips may have a special appeal to Thai people as coconut milk is often added to curry in many Thai recipes. Although w e currently offer only a few unique flavours, it is our desire to develop more. By looking for inspiration in traditional ethnic foods we believe we can find flavours that appeal to Canada’s diverse ethnic communities as well as more traditional consumers of potato chips. Target Market In examining the potato chip market, we have decided to segment the market based on a psychographic segmentation. Our key considerations are the consumers’ motives, personality, lifestyle, and geodemographics.Since, there is normally just one person who does the grocery shopping for an entire family, most likely a parent, it is our desire to target this person. In particular, we are interested in targeting working parents who are raising children in an urban environment. In terms of personality and lifestyle we would segment these people by looking at the type and amount of activities they do. We are looking to target people who have full, active schedules and are looking for healthy foo d options but do not have time to compare products on their own. For motives, we are looking for parents that are concerned about providing healthy snacks their children will actually eat.By using geodemographics, we will be able to slightly modify our advertisements for certain ethnic neighbourhoods. We have chosen to target this segment because our product is capable of meeting their needs and should easily appeal to them. Also, as this segment purchases most of the food for their family, our product will be exposed to their children as well. This will help grow brand recognition and will help increase the sales of our product among other segments. The primary challenge we foresee in targeting this segment of the market is our ability to find an appropriate and effective media to communicate to them. These people balance work and family obligations which can take up a substantial amount of their time.For a convenience product such as snack food, these people may not pay attention to ads for different brands. Also, these people often have other things on their mind so they may be distracted when presented with our ads. Marketing Objectives and Issues Our objective is to increase consumer awareness of our product by 30% in the next year. Since our product is still fairly unknown and the company has been focussed on expanding production facilities, we believe now is a good time to increase promotional expenditures and raise awareness of our product. We are most concerned with increasing the awareness of our product benefits and decreasing customer resistance to buying our product.To measure the success of our objective, we will use monthly surveys to determine the approximate number of consumers aware of our product. When increasing awareness of our product, we wish to focus on the benefits that our product offers to consumers. These benefits would include the healthy aspects and quality of our potato chips. We believe consumers will perceive our all-natural, h and-cooked products as highly compatible with their lifestyles. Thus, as consumers become aware of our product, sales should increase. Also, by increasing awareness of our product we hope to decrease consumer resistance to buying our product. In recent years, potato chips have come under attack for contributing to obesity and related health problems.Additionally, carbohydrates cooked at high temperatures have been found to contain acrylamide, a possible carcinogen. Our product addresses these concerns and by informing consumers of this, we believe they will decide to choose our product over our competitors leading to an increase in our sales. In order to measure the effectiveness of our strategy, it is important to receive continuous feedback from consumers. Therefore we will survey consumers throughout the year to measure changes in awareness of our product and the change in the number of people buying our product. We will also ask consumers how they view our product compared to th ose offered by other snack food manufacturers and how they perceive our product in terms of health.Challenges in meeting our marketing objectives will include selecting an effective channel through which to educate consumers about our product. Also, as more companies are entering into the market we will be competing with them to make customers aware of our products. Another challenge that may present itself is the large companies in the industry may also become aware of our product and choose to emulate some characteristics of our product reducing our competitive advantage and making it harder to convince consumers are products are differentiated enough to be material. To overcome these challenges we will attempt to communicate with consumers as close as possible to the point of purchase.Our integrated marketing communication strategy will be the key to providing us the opportunity to meet our marketing objectives. Marketing Research Our research thus far has only included secondary sources of information. However, this information has given us a basic understanding of the market, changes occurring in the market, and our competitors in the industry. Statistics Canada has provided us with detailed information on the total sales of snack food in Canada as well as how large a portion potato chips make up of these sales. Agriculture and Agri-Food Canada and the USDA’s Foreign Agriculture Services have helped us to determine where the majority of snack foods are purchased by consumers in Canada.Industry Canada and Agriculture and Agri-Food Canada have also supplied us with detailed information about the size of the industry as well as general performance information for the industry. Despite the high cost of primary data, it is our belief that it would benefit the company to conduct such research. This would allow us to better define the exact size and distribution of our target market, the growth of this segment, and the rate at which this segment’s beliefs and attitudes are changing. Primary data will also allow us to develop new flavours that are customers would enjoy. To gather this information we would recommend the company use internet surveys with screened internet samples and to design the questionnaire to provide data on all of these areas so as to keep costs as minimal as possible.We have chosen screened internet samples because they can provide real-time reports and can be personalized for individual respondents. Also, since the segment we have chosen to target is quite active and busy, internet sampling will allow us to reach these consumers and hopefully receive a high rate of responses. Additionally, primary data is needed to assess the company’s ability to meet the marketing objectives. For this we would recommend the company conduct internet surveys with recruited internet samples each month. This will allow us to determine the effectiveness of our promotions. We have included a sample survey that the comp any may use for this purpose (see Appendix I). We have chosen the internet sample method because of its relatively low cost.However, as the company grows, we would recommend the use of focus groups to help develop and test new flavours of chips and to help determine the most effective way of promoting the product to our target market. Although they are more expensive, focus groups allow us to get more detailed information from consumers which we can then use to better serve our customers. Product Strategy Potato chips are at the maturity stage in the product life cycle. Many of our competitors have been in the business longer than us and have established a hold over some share of the market. Many new entrants to the industry, including Hardbite Chips, target niche markets that have been underserved by larger, more established companies. Our product is aimed at satisfying the needs of health conscious consumers.To meet these needs, our product provides consumers with many healthy fea tures not included with other potato chips. By making our potato chips trans-fat and cholesterol free we provide a product that consumers can snack on without having to worry about high cholesterol and its detrimental effects on health. We also use Himalayan salt instead of table salt on our potato chips. Himalayan salt provides â€Å"84 minerals in the same ratio as healthy blood plasma†and is a lower sodium alternative to table salt. 6 We believe this will be particularly appealing to health conscious consumers, especially those with high blood pressure. Another health benefit our potato chips have over those of most others potato chips, is our unique cooking process.During this process, temperatures do not get high enough to create acrylamide in our potato chips. Since acrylamide is has been found to be a possible carcinogen, we believe customers will see this as a significant benefit. Our product is augmented by offering our potato chips in different and unique flavours. Also, information about the healthy qualities of our product can be found on the packaging. We would like to further augment the product by increasing the number of flavours available and providing a guarantee of consumer satisfaction with our product. Our long term goal is to position the Hardbite Chips as a top quality brand in the minds of consumers. Pricing StrategyOur pricing objective is satisfactory profits. This will enable us to compete with our competitors and continue to grow our production levels. Our competitors in the industry are numerous and many have developed economies of scale giving them the advantage of lower costs. Therefore, to achieve our objective we want to position our product at a slightly higher price than our competitors. We want to utilize the assumption of uncertain consumers that price and quality are related. However, we must be careful not to price our product to high as the market for potato chips is elastic. It is important that the company has enough sales to cover our fixed costs and provide satisfactory profits.As we our selling a product in the maturity stage of the product lifestyle, the distribution channels we use is important to the company. Thus, it is important that we price our product at a level that appeals to wholesalers and retailers. Our pricing strategy is to focus on the market for healthy and high quality potato chips. We believe this will allow us to price our product at a price slightly above our competitors. In order to encourage customers to try our product we will offer coupons. This will allow us stimulate demand by offering a lower price temporarily. We can then discontinue the rebate once people are aware of our product. Distribution StrategyHardbite Chips currently distributes the potato chips it produces through numerous distributors. This strategy has helped the brand grow from being sold in mainly in health stores to being sold on many campuses across BC in addition to well known stores such as London Drugs, Shoppers Drug Mart, Overwaitea, and IGA Marketplace locations. This has allowed the company to increase demand for its products without having its own sales force. Given the proportion of snack food sales in retail grocery stores, we believe it is important that we communicate directly to these retailers to encourage them to carry our brand. We also think selling our product in convenience tores will help increase brand awareness. Retailers that we feel would immensely help increase our sales include Safeway, The Real Canadian Superstore, and 7-11. Getting our product sold in vending machines would also help increase brand awareness. Despite a provincial ban on the sales of junk food in elementary and high schools, vending machines are found in many high traffic areas. As our packaging has information on the health benefits of our product, health conscious consumers may be more inclined to buy our product given the alternatives. IMC Strategy Our primary communicatio n objective is to convince consumers our product is a healthy choice for their snacking needs.We would also like to communicate our commitment to the environment and our community. We feel that these messages can complement each other and work to position the company as caring and responsible in the minds of consumers. Given the size of our company and the limited amount of funds we have for promotion, we cannot afford to spend the amount we would like to on advertising. Thus, to reach our target market, we think we should advertise in magazines devoted to healthy lifestyles. The reason we have chosen magazines is they are a relativity low cost advertising option, they have a long advertising life and they have a high pass-along rate.We believe public relations may be the most cost effective way to increase customer awareness of our product. Sponsoring community activities, like a community garden, and co-sponsoring events like eco-challenge, which receives national television cover age, will help establish us as a health conscious and environmentally friendly company. Sponsoring activities like this will also likely result in positive media coverage for the company. This media coverage will inform consumers of our product that we were unable to reach through our advertising. Sales promotion provides many appealing options and offers the easiest way to reach our target market. For these reason it will be the largest portion of our target segment.Since potato chips are a convenience product, consumers spend a little time deciding which product to buy and they are not likely to remember advertising for a particular potato chip brand. Therefore, a point of purchase display may significantly help sway a consumer in favour of our product. This allows us to be the last promotional item they see before they make their purchase. Providing samples is another sale promotion technique that we think would work well for our product. By being able to sample our product befor e purchasing it, consumers will be less put off by our slightly higher price. As we discussed in our pricing strategy, we would also like to use coupons to entice customers to buy our product. By temporarily reducing our price we believe many more consumers will be willing to try our product.As we discussed in our distribution strategy, we would like to use personal selling to encourage more retailers to carry our product. By doing this together with our other promotional elements we hope to create an effective mix of push and pull strategies that will convince more retailers to carry our product. As the company grows and more funds can be spent on promotional activities we would like to increase the amount of advertising done. We would like to use different forms of media to reach our target market. Also, as consumer awareness of our brand grows and we increase our product offerings, we would like to expand our target market and create slightly different marketing campaigns to targ et certain ethnic groups. ConclusionDespite heavy competition in the snack food industry we think Hardbite Chips can produce satisfactory profits and continue to grow. Given that potato chips are in the maturity stage of the product life cycle, increasing the number of retailers that sell our product is an important part of our strategy. By increasing the number of retailers who sell our product, we will make it easier for our target market to purchase our product. We believe by increasing awareness of our product we can capture a large portion of health conscious consumers. By using our promotion mix to inform consumers of the benefits and features of our product, we can convince members of our target market segment that our brand is of high quality.Although our price is slightly higher than most of our competitors, we believe consumers will perceive our product as worth the extra cost. Appendix I Sample Survey |1. List all brands of potato chips that you are aware of. | |_________ _____________________________________________________________________ | |______________________________________________________________________________ | |______________________________________________________________________________ | |2.Are you aware of the brand Hardbite Chips? (if your answer is no, skip to question 4) | |Yes ___ No___ | |3. What product features of Hardbite Chips are you aware of? | |______________________________________________________________________________ | |______________________________________________________________________________ | |4. On average, how often do you buy potato chips? |More than once a week ___ | |Once a week___ | |Once a month___ | |Once every 2-3 months___ | Endnotes 1. Statistics Canada, Canada Food Stats: Analysis, http://www. statcan. gc. ca/ads-annonces/23f0001x/hl-fs-eng. htm 2. L. B. C. Consulting, Canada: Market Development Reports: Snack Food Market in Canada, Global Agriculture Information Network Report, United States D epartment of Agriculture (Ottawa, Canada: Foreign Agriculture Services, 2003), 6. http://www. fas. usda. gov/gainfiles/200301/145785163. pdf 3. Agriculture and Agri-Food Canada, Retail Sales in Canadian Grocery Stores, 2007, http://www. ats-sea. agr. gc. ca/can/4714-eng. htmAgriculture and Agri-Food Canada, Retail Sales in Canadian Grocery Stores, 2006, http://www. ats-sea. agr. gc. ca/can/4715-eng. htm 4. Agriculture and Agri-Food Canada, Canada's Snack Food Industry, http://ats-sea. agr. gc. ca/supply/3320_e. htm 5. The Province, â€Å"From pasta to potato chips,†May 21, 2006, Canadian Newstand, ProQuest 6. Sarah Merson, â€Å"SALT  THE PROS AND THE CONS,†Foods Matter (UK), March 2009, 9, EBSCOhost Bibliography Agriculture and Agri-Food Canada. Canada's Snack Food Industry. http://ats-sea. agr. gc. ca/supply/3320_e. htm. Agriculture and Agri-Food Canada. Retail Sales in Canadian Grocery Stores, 2006. http://www. ats-sea. agr. gc. ca/can/4715-eng. htm.
Saturday, September 28, 2019
12 Angry Men
The movie twelve angry men was a movie about different people from backgrounds, races, and religions. They were all different and being in a group dynamics class we learned about how personality affects people and other things that people tend to do. The judge in the beginning of the movie showed some non verbal behavior, which is sending a message without using words but things like facial expressions and body movements. The judge in the beginning was hunched over meaning he was not very alert and seemed to be a passive man.The foreman is supposed to be the leader of the jury’s and according to his behaviors he is. He communicates well which is a key role to being a leader. The foreman functions as a leader because he listens well and also tries to give out ideas to the rest of the jurors. He has the ability to look at the situation in other perspectives. In making these hard decisions the jurors need to have perception checks, to make sure they are not jumping to any conclus ions. This is the life of a kid and their decision depends on his life.The conflicts that arise in the jurors room where productive to the situation at hand. The conflicts were solved in a good manner and beneficial to the case and getting everyone to feel confident about whether the kid was guilty or not. The jurors had assumptions about â€Å"those people†and â€Å"slums†which influenced the way they felt about the case. Their assumptions about those things influenced the way they thought about the case initially, the perception of the facts was altered because of having some type of bias.The juror’s assumptions had to do with the cultural and social diversity of the jury. The jurors based on how they lived their life, thought differently from the ones who were different from them based on the way they lived their lives. There were a lot of details to the case, and some jurors did not quite remember what others did. Some jurors remembered things that others did not due to selective listening. Most of the jurors listened to things that held more meaning to them than others.During the whole case the jurors did not know each other’s names and there is an importance to this, the importance is that being in the case it is supposed to be a strictly business environment. They are there to do one job and that is to make a decision. The twelve angry men is a reflection of how people act together and how their behavior can affect others. The movie is a good example of things we have learned in class. 12 angry men 12 Angry Men, originally a play in 1954, then made into a movie in 1957, has easily stood the test of time. In an era when the studios and the public were more inclined towards major Technicolor productions with multimillion dollar budgets, over 90% of the movie takes place in a single a setting; the jury deliberation room where, in real time, the viewer is given a no nonsense approach to the many aspects of group decision making, standing up alone for one’s beliefs and overriding the ideology of the day concerning minorities and the poor in order to see the truth; the truth the majority of the twelve jurors did not wish to see. Also, how group process comes into play within the diverse make up of the jurors: How each juror acts differently in the group than how we are led to believe they would act alone. 12 Angry Men tells the story of twelve jurors thrust together in a hot and humid room on a New York summer evening to deliberate on the guilt or innocence of an eighteen year old Hispanic boy with a troubled past. He is accused of stabbing his father; a man with whom he has had a contentious relationship for years. The accused is fighting an uphill battle towards an acquittal: the eye witness account of his neighbors, a court appointed public defender whose apathy towards this case is mirrored by more than one of the jurors and his race which seems to be a major strike against him in the mind of some of the jurors, specifically juror #10. From the onset, it seems like an open and shut case with the accused being sentenced to death for the murder of his father. But if that were the case, 12 Angry Men, with its study of human contrasts, inconsistencies and prejudices, would have been long forgotten. Instead, 12 Angry Men is a testament to the notion that standing up for ones beliefs that have come from an unbiased and methodical overview of the facts, even if those beliefs are contrary to the vocal majority, is honorable and that such prejudices which cloud those facts are an impediment to every citizen in a democratic society. Being forced to listen to six days of testimony while at the same time being paid only three dollars a day for their services, it is easy to see how some or most of the jurors at the beginning of deliberations, seemed apathetic towards the great responsibility they have to give the accused their undivided attention while deciding his guilt or innocence. This is the case for a number of jurors; specifically juror #7 who is preoccupied with making the Yankee/Indians game later that day. He feels rushed by the proceedings and desires quick deliberations followed by a unanimous guilty vote. He feels that the accused is guilty but most likely would have voted the way of the majority if that meant that he could have gone to the game, gone home or just been anywhere other than in the courtroom for any additional length of time. He does not see and cannot be affectively reminded about the awesome power he has to either put a man to death or to set him free. The issue of the guilt or innocence of the accused should be paramount in his mind but sadly, it is not. Juror #5 is not the only one who shrinks from his responsibility. Juror #12, the well dressed and jovial salesman feels that the accused is guilty but when pressed to explain his reasoning, cannot and quickly changes his mind when pressured to do so. Juror #12 is preoccupied with his job and maintaining a light atmosphere in the jury room; almost oblivious to the matter at hand.  Juror #2 is in many ways, the same as juror #12 except for the fact that his personality is not nearly as outgoing but in the same way, lacks convictions and is content to go with the crowd. He does not take his civic duty seriously and is afraid to stand up against the crowd unlike juror #8; the lone dissenter at the beginning of the film. Also, juror #2 does not seem to be able to explain why he feels that the accused is either innocent or guilty. This is contrary to jurors #3,#4 and #10 who at the start of the movie, have no qualms about putting the accused to death and detailing exactly whey they feel that the boy should be worthy of such a fate. The remaining three holdouts all have different reasons why they think the boy is guilty; some are legitimate concerns while others are rooted in prejudice against the poor and minorities. Although misguided, the above mentioned jurors had the conviction to state specifically why they thought what they did and to be perfectly willing for a time and to stand up to what is becoming a numerous and vocal majority as the movie progresses. Jurors #2, and #10 are either too preoccupied to be bothered by the tremendous power they have over the accused, or are too timid and will go with the majority. For that reason, he is among the jurors that did not take their civic responsibility as seriously as they needed to. Jurors #5, #9 and of course #8 are polar opposites of the above mentioned jurors. At the beginning of the film, only juror #8 votes for the innocence of the accused. Or rather there is reasonable doubt as to the guilt of the accused in his mind. But juror #8, by his own admission, reluctantly stands alone in defiance to the other eleven jurors. He does not do this while void of fear. It is seen on his face, in his mannerisms and even when he is willing to vote with the majority if after a short deliberation and a second vote, he is still the lone dissenter. Juror #8 is skeptical about many aspects of this boy’s life; his childhood and especially the system that would allow such a boy to fall through the cracks and almost invite this type of behavior (had be been guilty) and feels that an intense and methodical discussion is warranted before he is to vote for the guilt and subsequent death of a fellow human being. This type of moral fortitude, courage and attention to duty goes rewarded by juror #9; the oldest juror who once he has a companion, has no trouble standing up to the intense verbal ridicule of the majority, specifically juror #3,#7,#10. By this act, the group process’s momentum slowly starts to shift away from rendering a guilty verdict to instead empowering those timid jurors who have doubt as to the guilt of the accused but were too afraid to speak as they knew that they could not handle the onslaught levied against them by jurors #3 and #10. The jury room consists of polar opposites when it comes to their fulfillment of their duty in this matter. It is not the specific vote that they cast that makes them the most different, but in the way that they came to that decision. Each juror possessed a different decision making process concerning how they voted, how quickly they changed their vote and how resistant others were to let â€Å"one of them†go free. It is very rare for twelve different people to be completely impartial and void of any prejudices. This was the case especially for juror #3. He is the last of the jurors to change his vote to not guilty and in order for him to do so, a great deal of internal and personal problems and frustrations must be overcome for him to change his vote. Juror #3 is a traditional, hard nosed individual who taught himself to be tough as well as his son, remarking that when his only son was nine and walked away from a fight, it make him sick and he resolved to make a man out of his son. At the time of the trial, his son is twenty two and it is safe to say that they have a contentious relationship for the past few years. The son, most likely, resisted the intense tactics of his father and they have not spoken in years. This has caused the father a great deal of pain and this pain served as the main source of the father’s hatred for the accused. Juror #3 sees a correlation between the accused and his son and exerts little effort to disguise that bias. The accused had a troubled relationship with has father as well. Juror #3 sees both the accused and his son as being ungrateful to their fathers and feels that there should be consequences for this disrespect. He seems to have no power over his son for if he did, they would be reconciled or at least there would be visits between them. But he does have power over the accused to put him to death for what his hatred tells him that the boy must obviously be guilty. The accused stands for everything that juror #3 hates and coupled with his tough exterior, is the last to submit to letting the accused go free. On the opposite end of the spectrum are jurors #11, 5 and 8. Juror #11 is a watch maker from Eastern Europe. Even though he is Caucasian, he is conscious of his ethnicity and the prejudices that come with being from a different country. He sympathizes with the accused and how his ethnic background puts him at a disadvantage in almost every aspect of daily life in 1950’s America. At the beginning of the movie, he agrees with the majority regarding the guilt of the accused but the racist generalizations made by jurors #7 and 10 are very effective in showing juror #11 that there are certain prejudices in play that need to be examined. Along with the methodical explanation by juror #8, the watchmaker changes his vote to not guilty and does not waver for the rest of the movie despite intense pressure from juror #7 and #10 to convince him of the contrary and to play on the fears the watchmaker has of being different. Also motivated by the obvious shift in the group process away from the ideology that encourages a guilty verdict, the above mentioned jurors do all that they can to slow the momentum.  The way in which the watchmaker comes to his decisions in a non biased, sympathetic and dutiful process and is willing to absorb ridicule against the prejudices of jurors # 3 and 10; some of the same prejudices which force them to be the last to change their vote, is honorable and worthy of mention; second only to that of juror #8, the lone dissenter. The movie wastes no time in pointing out who will emerge the leaders in the jury room. One would think that naturally, the foreman would be selected as the leader and that the proceeding would be run under his watchful eye. But that is not the case. The foreman has no such ambition and is quick to offer his seat to anyone who thinks that they might be able to do a better job once an argument arises on how the deliberations would be conducted. By the simple yet courageous action of juror #8 to vote not guilty by a show of hands, while knowing that such an action would be the source of ridicule, quickly makes him as one of the leaders in the jury room. Juror #8 becomes the leader by not only being the sole dissenter in the face of ridicule but in the way that he reacts to that ridicule; through a quiet, confident and respectful resolve which earns him not only respect from people who are not used to such treatment, but also converts to his call for a complete examination of the facts. It is this unbiased and caring demeanor that helps his argument to have legitimacy unlike the boisterous juror #3 and #10 whose demeanor steadily helps them to lose converts until they are the only ones left. On the other end of the spectrum are jurors #3 and #10. It is obvious that they have ulterior motives in seeing the accused gets the electric chair. They are tough on crime, short on compassion and frequent on racist generalizations which cloud their mind and sour their soul with such hatful rhetoric. These prejudices come busting out towards the end of the movie when jurors #3 and #10 are the most desperate as they are now left alone with the intense eyes of jurors who at the beginning of their deliberations, supported their discriminatory ideology by voting for the guilt of the accused. Once the support has been eroded, their actions, like the actions of juror#3, set them apart as they infamously emerge as the other leaders in the jury room. The fact that juror #3 allows his frustrations with his son to come into play with his judgment towards the guilt of the accused and that he his mannerisms are so over the top, helps him emerge as the other main leader in the jury room. His prejudice lies in the age of the accused being close to that of his own son with whom he has had a troubled relationship and a troubled past. Juror #3 may or may not hate his son but he is very discouraged and displeased with the way that things have gone in their relationship and vents his frustration towards the accused. The prejudice of juror #10 lies not in the age of the accused by rather in his race. The accused is a Latino who grew up in the poor tenements of New York where crime runs rampant and juror #10 feels that the accused is guilty by association since he came from such squalor and with a troubled past. However, juror #10 is not nearly as vocal in his suspicion of juror #5 who grew up in a similar atmosphere simply because the juror is white. It is more the race of the accused than where he grew up that seems to motivate juror #10 into the assumption that the boy is guilty. At first, it is the outspoken demeanor of juror #10 that helps to set him apart from the other jurors in a leadership role. But his leadership emerges in more infamous ways as he vocalizes his racist assumptions of the accused in one final and desperate outburst as he desperately tried to win back converts to his cause. He uses such words as â€Å"those people†and â€Å"you know how they are†and finally, the accused is â€Å"one of them.†The phrases are used at the beginning of the movie and assumed as fact in the mind of juror #10 mostly due to the fact that his only opposition is from juror #8 who is not being taken seriously and is no threat to him. However, when the group process shows that juror #10 is in a shrinking majority and will soon be a lone standout, along with juror #3, the same phrases are used desperately but to no avail. The main source for the drama in the jury room is the requirement that their decision must be unanimous. If for the simple fact that everyone must be in agreement in either sending the accused to his death or setting him free, there would have been no screenplay to begin with. The jurors might have argued the merits of the case but with there being no need for a unanimous decision, juror #8 would have known that unless he could win six more converts in what would have to be a short amount of time, the deliberations would soon be over. The ulterior motives of jurors #3 and #10 would never have seen the light of day. The lack of conviction displayed by jurors #1 #2 and #12 would never had been recognized and the heroic actions of juror #8 and to a lesser extent juror #9, would never had sparked such heated yet important and necessary debate within the jury room. Every man left the jury room a little different than when they first came. Jurors #2, #5, #11 and #12 may have been emboldened in their private lives and to let future injustices not slide as easily as they may have had in the past. Jurors #3, #10 and to a lesser extent #7, recognized their prejudices and may have exerted some effort to confront these problems. The phrase â€Å"group process†refers to the behavior of people in groups, such as task groups that are trying to solve a problem or make a decision. 12 Angry Men has numerous and obvious examples of group process. It is the fact that twelve men must come to a unanimous decision that such examples can be shown. If there were only one or two jurors and/or a unanimous decision did not have to be achieved, any aspect of group process would have been absent. The jurors can be grouped into three main groups: those who are strongly in favor of giving the accused the electric chair, those who are willing to go along with the majority and those who are strongly in favor of being oblivious from the glaring prejudices and racist assumptions and quickly latch onto the moralist; juror #8 and then #9. Jurors #2 #5 and #11 are beneficiaries of group process. They cannot do alone what is made easier in a group once jurors #8 and #9 have voted for the innocence of the accused. Alone, they could never have done what #8 and #9 had done: stand up to vocal ridicule and to do it alone. But once the first step has been made towards an attempt to judge the facts and not the race, age or background of the accused, jurors #2, #5 and #11 are relieved to vote their consciousness instead of giving into the pressure levied against them by specifically jurors #3 #4 and #10. The negative aspects of group process would have been guilty for defective decision making if it hadn’t been for the fact that juror #8 has the courage to vote for the innocence of the accused. 12 Angry Men will continue to stand the test of time since it speaks eloquently on many different areas: that prejudices are an impediment to everyone in a democratic society and that standing up for a belief, despite knowing the dangers of such a stand, is honorable and should be recognized as courageous. But also, people do in groups what they wouldn’t do in private. Individuality within a group of strong opinions comes at a price and that price is most often ridicule and misunderstanding. If at the beginning of the movie, the foreman had taken a secret vote, juror #8 may not have been the lone dissenter. The jurors that did not put a great deal of value in the democratic process of trial by jury and didn’t feel that a daily salary of $3 was not worthy of their methodical analysis of the facts, were content to go with the majority, no matter what that decision said. But for the jurors who made it a point to shift group process away from a guilty verdict based on racist assumptions and in light of strong ridicule and little monetary compensation, this movie will continue to be studied and appreciated for years to come.   12 Angry Men Twelve Angry Men 1. How do you think you might have acted as a juror in this case ? How would you had interacted ? I think i would have started off with being calm but stressed i mean I would probably feel very burdened, because just by choosing one option you can change someones life. And as fas as interacting goes i would be casual but if something unexpected happens and i do have an outburst then it happens every one loses it at some point. 2.At the beginning of this movie the jurors vote 11 to 1 to convict the defendant and send him to death for murder; yet by the end of the movie they vote to acquit him, to set him free. What are the events that led the jurors to change their minds so radically and set the defendant free ? Describe the process. 1)The knife could be bought or have been found by anyone 2)The murderer knew how to use a pocket knife and the count have known. 3)When they re-enact the old man walking/limping from his bed to the door outside it takes them more then 15 seconds to get to the outside door.And the old man swore it had taken him 15 seconds. 4)The old man and the lady say that they heard the boy screaming at his father saying â€Å"I'll kill you†but that doesn't really mean he actually killed him since people say that phrase all the time but don't really mean it and that was proved when juror number three has and outburst and say's â€Å"I'll kill you†to juror number eight. 5)How could the old man and the lady have heard the boy screaming when you can't even hear yourself thinking over the el train. )The jurors start doubting the lady's eyesight since she did not have her glasses on and maybe just assumed that it was the boy staying his father. 3. Why is juror number nine (old Man) a real hero ? Explain this using examples. 1)Because he is the first to agree with juror number eight , deciding that there is not enough evidence to sentence the young boy to death. 2)He openly describes juror number ten's racist attitude. 3 )When he agrees that the old man could have maybe justified to what he heard and saw the night of the murder so he's name could be recognized. 4. Explain number three's anger against the accused.He's anger towards the accused is because he's relationship whit his son was very similar to the accused and the defendant. So based on the fact that he hasn't seen his son in the past two years and the negative relationship he's had with him he decides to declare the accused guilty because he thinks that the boy dose not deserve to live because he killed his own father. 5. Explain the impact of the closing scene in the jury room between number eight and three. Juror number three breaks down after his outburst while every one is leaving juror number eight stays back and tries to console him without communication. . Explain the following (refers to the play). a) â€Å"Innocent until proven guilty†Until you have no strong evidence against the accused, the accused is declared guilty. b) â€Å"Reasonable doubt†Something that could possibly prove the accused guilty. c) â€Å"Burden of proof†The biggest/important proof to prove the accused guilty or not guilty. 7. Explain the title. The title explained how these twelve men are frustrated and stressed and have this burden of declaring the accused guilty or not guilty. 12 Angry Men MODULE TITLE: – STRATEGIC MANAGEMENT DATE ASSESSMENT SET AND LOADED ON TO STUDENT PORTAL:- 13th February 2013 DATE ASSESSMENT TO BE COMPLETED AND SUBMITTTED:- SUBMISSION METHOD/MODE:- Online via turnitin, in person Group Oral presentation â€â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€- Assessment Type: An Individual Assignment and a Group presentation Individual Assignment Word limit -3000 words Assignment One is based on the Harvard Business Review Case Study on Facebook. Study the case carefully and the recommended sources in the reading list. Attempt the following tasksTask A Using relevant analytical frameworks critically analyse the strategic capability of Facebook (1500 words, 12. 5%) Task B To what extent could prescriptive models of strategy be used to explain the strategic success of Facebook? (1500 words, 12. 5 %) Total weighting for Assignment 1: 25% Individual Assignment: Marking Guidelines 100 marks = 25% weighting †¢ Critical discussion and application of relevant models and concepts on strategic capabilities to understand the competitive advantage of Facebook (25 marks) †¢ Critical examination of conventional strategic management models to explain the success Facebook (25 marks) Discussion of contemporary models/ studies such as complexity theory, chaos and positive returns economics that may give an insight into Facebook’s explosive growth (25marks) †¢ Academic protocol – quality of academic references, the presentation of these and the overall structuring and format of the business report (25 marks) (Total 100 marks=25%) â€â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã ¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€œ Group Assignment Assignment Brief Task A Using relevant strategic management concepts, conduct an analysis of the film: â€Å"12 Angry Men†( Dir.Sidney Lumet. Orion-Nova, 1957. Film) and discuss the implications of your findings for decision making in a business organisation. (Max: 1000 words or 5 slides) Task B The Board of Directors of a medium-sized company of your own choosing have recently attended a conference on contemporary developments in strategic thinking. They were particularly impressed by the Blue ocean concept. As consultants, critically discuss the ways in which the Board could shift its current strategy in oder to open up new market possibilities and to create sustainable value for its current and new stakeholders. 2000 words or 10 Slides) . Group presentation guidelines †¢ Studen ts are required to fully participate in and contribute to the development of the Group Presentation. Non-participation and/or non-attendance will result in restriction of marks for this aspect of assessment †¢ The group size will be determined by the module leader and module teaching team and will normally be in the range of 6-8 group members (normal maximum). In specific circumstances this may be varied. †¢ The formal Group Presentation will be delivered by a maximum of three members of the group.The other group members will be required to answer questions put them by assessors at the end of the presentation. †¢ The absolute maximum presentation period is 20 minutes. This will be timed and there will be NO extensions to this time period. Student Groups are strongly advised to rehearse their presentation to ensure that the time period is strictly adhered to. †¢ Presentations will be stopped by the lecturer/assessment team at the end of 20 minutes †¢ Presenta tions are followed by Questions which are required to be fielded by/responded to by all the members of the group.The absolute timed period for questions is 10 minutes. †¢ Both times are required to be strictly adhered to. †¢ There is a stipulated Maximum of 15 power point slides in the 20 minute presentation. †¢ Students are required to be aware and are formally advised of all maximum times which will be cut off times with no exceptions. †¢ Power Point printouts with the individual texts provided for the presentation by each student are required to be handed in to the assessment team/lecturer at the time of the presentation immediately before the commencement of the presentation and will be retained by the lecturer/assessment team. The contribution to the Group Presentation is deemed to be equivalent to 3000 words from each student. †¢ The Assessment Weighting for this aspect of the group assessment is 25% (all students in the particular group are awarded th e same percentage) Group Presentation Evaluation Criteria 100 marks= 25% weighting Organisation †¢ Topic clearly stated †¢ Structure and scope of presentation clearly stated †¢ Topic developed in order stated †¢ Speakers summed up main points in conclusion 10 marks Content Knowledge of subject (background of company and storyline of film and their relevance to module) †¢ Application and discussion of relevant conceptual models †¢ Clarity of business concept for Blue Ocean †¢ Implications of analysis for strategic decision-making and company selected †¢ Speakers in control of subject matter 30 marks Confidence †¢ Speakers look relaxed and confident †¢ Professionally dressed †¢ Maintain eye contact †¢ Engage with audience and display awareness of audience response 10 marks Speech †¢ Varied paced †¢ Use of conversational style avoiding jargon and long-winded â€Å"bookish†xplanation of relevant concepts †¢ Appropriate volume †¢ Clear pronunciation and articulation †¢ Accurate grammar 10 marks Visual Aids †¢ Clear and legible †¢ Introduced at right time †¢ User-friendly, easy to follow and not too much information †¢ Impact on audience †¢ Creativity and novelty 10 marks Timing †¢ Well-timed presentation †¢ Time divided appropriately between tasks 10 marks Discussion management and handling of questions †¢ Respond confidently to questions †¢ Deflect difficult or irrelevant questions 20 marks (Total 100 marks= 25%)Students are required to fully participate in and contribute to the development of the Group Presentation. Marks will be restricted for non-participation and/or non-attendance. Module Learning Outcomes to be Assessed:- Upon successful completion of the assessment, students will be able to: Assignment 1 (Individual): †¢ analyse the aims, concept and role of strategic management Assignment 2 (Group Assignment) †¢ critically analyse how the different perspectives of social science disciplines inform strategic management †¢ evaluate the debates surrounding contemporary strategic issues 12 Angry Men The movie twelve angry men was a movie about different people from backgrounds, races, and religions. They were all different and being in a group dynamics class we learned about how personality affects people and other things that people tend to do. The judge in the beginning of the movie showed some non verbal behavior, which is sending a message without using words but things like facial expressions and body movements. The judge in the beginning was hunched over meaning he was not very alert and seemed to be a passive man.The foreman is supposed to be the leader of the jury’s and according to his behaviors he is. He communicates well which is a key role to being a leader. The foreman functions as a leader because he listens well and also tries to give out ideas to the rest of the jurors. He has the ability to look at the situation in other perspectives. In making these hard decisions the jurors need to have perception checks, to make sure they are not jumping to any conclus ions. This is the life of a kid and their decision depends on his life.The conflicts that arise in the jurors room where productive to the situation at hand. The conflicts were solved in a good manner and beneficial to the case and getting everyone to feel confident about whether the kid was guilty or not. The jurors had assumptions about â€Å"those people†and â€Å"slums†which influenced the way they felt about the case. Their assumptions about those things influenced the way they thought about the case initially, the perception of the facts was altered because of having some type of bias.The juror’s assumptions had to do with the cultural and social diversity of the jury. The jurors based on how they lived their life, thought differently from the ones who were different from them based on the way they lived their lives. There were a lot of details to the case, and some jurors did not quite remember what others did. Some jurors remembered things that others did not due to selective listening. Most of the jurors listened to things that held more meaning to them than others.During the whole case the jurors did not know each other’s names and there is an importance to this, the importance is that being in the case it is supposed to be a strictly business environment. They are there to do one job and that is to make a decision. The twelve angry men is a reflection of how people act together and how their behavior can affect others. The movie is a good example of things we have learned in class.
Subscribe to:
Posts (Atom)