ADHD and Autism

ADD and Autism I chose this topic of ADD and autism because I had heard of these two disorders many times before and had always wondered what they were. The subject of why children act differently than others had always interested me since I was little. I have experienced and interacted with a young boy that had autism before and I found that the way he interacted with me and others around him was fascinating. Before researching, I knew that ADD and autism weren't sicknesses like the flu or a cold. Some are born with it, you can't catch or spread it.I knew it had something to do the brains and its genes. I knew that if you had ADD or autism, it would affect the way you learn and behave. Going into this topic, I knew I was most interested in knowing how children act when they are diagnosed with these disorders. How they act compared to children without ADD or autism. I also wanted to know what it was like when they become adults. Does the disorder â€Å"go away'? Or are there ways to cure or calm the symptoms down? I also wanted to research this topic because I wanted to know the difference between the two.I was always confused between ADD and autism and if someone asked me what the difference was, I don't think I loud be able to give a good answer. My thesis going into this research paper is that ADD and autism seem very similar, almost the same, but as I go deeper into the topic, you will see that they are quite different. When we think of ADD and autism, we Just think of it as problems or disorders that make children not â€Å"normal†. My argument is that though these two disorders bring difficulties, they are very different.Different in the way they are caused, how they are diagnosed, what symptoms each ones possesses, and how each one is handled. How they are handled by parents, teachers and doctors. Before researching, I wrote some questions to help me stay focused on what I wanted find out. Some questions that were most helpful dealt with the symp toms in a child with autism or ADD, how parents should deal with their children, how you can detect children with autism/ADD and the difference between the two. These were helpful because there was the most information about those questions.It gave me the opportunity to write more about my topic. Some of my questions weren't as helpful as others. There was only little information I could find about that particular subject so I couldn't write about it as much as the others. When I began to research about ADD and autism I chose three sources for each one. Each one was different. I chose one that talked about what ADD/autism was and how it is caused. Another one explained what the symptoms are when children have these disorders. I also used a source with a real life story about parents and their child who had ADD.This helped me so I could see from a real life perspective, what it was like to live with someone who had ADD. There wasn't a specific order in which I wanted to research, lik e ADD or autism first, so randomly, I started with ADD. I started with the basics. What it was and how it was caused. Then I moved onto the symptoms of a child with ADD and how to can detect and treat disorder. Then I did the same for autism. After I researched about what each one was, I found an article comparing the two. That was very helpful because that was what my research was about: comparing ADD and autism.For this project, I had some struggles getting all my thoughts collected and organized. At times I felt lost and unprepared. I tried to read all my sources as thoroughly as I could in order but I felt like time was rushing against me so I stopped at parts and went and read other resources and went back to the previous one, so it got kind of disorganized. I still was able to label and take notes on each source well and correctly so that was a plus. The research paper outline was a big help for me because it Just made everything much more organized and clear so I knew how I w as going to write and present my paper.What ADD? We all know that ADD is something that kids have sometimes which causes them to act differently but not all people know what it is exactly. Attention deficit hyperactivity disorder, also known as ADD is a common condition affecting children, teenagers ND even sometimes adults (WebMD). About four million children suffer from ADD. This condition comes with learning disorders causing the children to have a hard time during school (Quietist: Children). Over the years, experts have questioned whether kids outgrow ADD.That made them come to the conclusion that the disorder may be more common in adults than thought otherwise (WebMD). Studies show that children with the disorder generally have problems concentrating or paying attention. They get easily bored, frustrated with the tasks at hand or have difficulty following directions. I feel bad for children with the disorder because it wasn't their fault they act like that. People like teacher s and parents get frustrated and annoyed at these children because they can't sit still or listen the first time.They know that the children are diagnosed with the disorder but they don't fully understand. Another problem that children mainly tend to have with ADD is that they move constantly and are impulsive. They don't have the control to stop and think before they act. This interferes with the child's ability to function at school and home. Even though kids that don't have ADD sometimes have learning and behavioral disabilities, these symptoms are more prominent in a child with the disorder. Adults with ADD don't have the exact same symptoms as a child with the disorder. They may have difficulty with time management, organizational skills, goal setting, and employment. † The problems they face aren't all dealing with work and profession. Adults might also face problems with personal subjects like relationships, self-esteem, and addictions. The symptoms of children with ADD are normally categorized into three groups: inattention, hyperactivity, and impulsiveness. Inattention has to deal with when the child gets easily distracted or has difficulty following directions. When someone is talking they don't seem to be listening.Hyperactivity symptoms are like when he or she can't sit still. They squirm or fidget constantly and talk excessively. Lastly, impulsively says it in its name. The children don't have control basically. It's hard for them to wait their turn and constantly interrupt others (WebMD). I can understand how dealing with children with ADD can be difficult and frustrating but I think if more people were aware of what the hillier are going through, they could be more understanding. How ADD is caused There is no specific scientific explanation for how ADD is caused.

Marketing of Hardbite Chips

Hardbite Chips Langara College School of Management MARK 1115 Introduction to Marketing D. Hill 23 November 2009 Executive Summary This report provides an analysis of Hardbite Chips and the Snack Food Industry and offers recommendations for Hardbite Chips to develop an effective marketing plan. Hardbite Chips is an environmentally sustainable business that provides healthy, good-tasting, and quality potato chips. The target market we have selected for Hardbite Chips is health conscious consumers, particularly those with children.It is our belief that the consumers will be attracted by the healthy features of our product and will be willing to pay slightly more for these benefits. It is our objective to significantly increase awareness of our product among these consumers. As our funds for promotional activities are limited and our target market can be hard to reach our marketing mix focuses heavily on sales promotion. Advertising and public relations will help us promote the features of our product and position it as a high quality brand in the minds of consumers. We hope to use personal selling to increase the number of retailers that carry our product.We believe Hardbite Chips has the ability to obtain satisfactory profits and grow the business. This will allow the company to better compete against the numerous competitors in the industry and increase sales. As the business grows, more funds can be spent on promotional activities enabling the company to expand its target market and appeal to more retailers. Table of Contents Current Marketing Strategy†¦. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 1 Company Mission Statement.. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â ‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 1 Internal and External Analysis PEST Analysis†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 2 SWOT Analysis†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 3 Competitive Analysis†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 4 Target Market†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â ‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 5 Marketing Objectives and Issues†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 6 Marketing Research†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 7 Product Strategy†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 8 Pricing Strategy†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 9 Distribution Strategy†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 10 Integrated Marketing Strategy†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 10 Conclusion†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 12Appendix I†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 13 Endnotes†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 14 Bibliography†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢ € ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 15 Current Marketing Situation The Canadian snack food market presents a lucrative opportunity for new and existing companies in the industry. In 2008, Canadians ate an average of 3. 2 kg of potato chips. 1 Food stores capture the majority of snack food purchases in 2001 at approximately 67% and supermarkets accounted for approximately two-thirds of this. Convenience stores took the third largest share of the market at around 13%.Mass merchandisers and wholesale club stores have increased their market share in recent years, passing convenience stores, as more of these types of locations have opened in Canada. However, this change has not yet significantly affected food stores. 2 In 2007, Canadian retail grocery stores sold over $1. 8 billion worth of snack food, with potato chips accounting for approximately $550 million. This continues the recent trend of 6% growth in annual retail sales of potato chips. 3 This growth has encouraged companies to expand into nich e markets by offering unique flavours and organic products.The Canadian snack food industry has seen an increase in new entrants in recent years despite the presence of big corporations. These big corporations have economies of scale which give them a significant competitive advantage in terms of cost. Furthermore, these corporations benefit from massive advertising budgets that allow them to hold on to their majority market share. Frito-Lays, a division of PepsiCo. , is the leader in the Canadian snack food industry with multiple SBUs that offer many different products, including different varieties of chips in various flavours. However, the opportunity exists for smaller companies to come in nd target niche markets. In fact, â€Å"in 2006, 106 Canadian snack food manufactures shipped $1. 6 billion of product†. 4 However, big corporations are beginning to see the potential of these markets and are beginning to expand into them. A good example of this is Frito-Lays and the in troduction of their Wasabi flavoured chips5. Company Mission Statement Hardbite Chips is dedicated to providing our customers with a healthy, good-tasting, and quality potato chip. In doing so, we are committed to be an environmentally sustainable company with strong ties to the community. Internal and External Analysis PEST Analysis: Hardbite Chips | |Political Environment |Economical Environment | |Mandatory nutrition labeling |Economic recession | |Provincial Government policy bans junk food sales in elementary and |Tough to get capital | |high schools |People are less likely to spend money on unknown premium brands | |Social Cultural Environment |Technological Environment | |Trend away from unhealthy snacks |Equipment needed to expand production is expensive | |Potato chips blamed for contributing to obesity | | |Recent discovery of acrylamide, a possible carcinogen, found in | | |carbohydrates cooked at high temperatures | | |People looking to buy environmentally friendly products | | |Competitive Environment |Demographic Environment | |Heavy competition in industry |Many consumers more interested in environmentally friendly products | |Low brand loyalty among consumers in industry |Many people are concerned about health | |Large corporations have majority of market share | | SWOT Analysis: Hardbite Chips | |Strengths |Weaknesses | |Product is hand-cooked |Limited cash-flow makes it difficult to grow | |Potatoes are grown locally |Brand is fairly unknown | |Focus on quality |Small production facility compared to major competitors | |Unique flavours | | |Growing brand awareness | | |Sold in many health stores and on many campuses in BC.Also sold | | |across BC in well known stores such as London Drugs, Shoppers Drug | | |Mart, Overwaitea, and IGA Marketplace locations | | |Opportunities |Threats | |Expanding market |Provincial Government policy bans junk food sales in elementary and | |Many consumers are becoming more interested in environme ntally |high schools |friendly products |Larger competition may enter market | |Many consumers are concerned about health |Economic recession | |Opportunity to target niche ethnic markets |Tough to get capital | | |People are less likely to spend money on unknown premium brands | | |Low brand loyalty among consumers in industry | Competitive Analysis We wish to position Hardbite Chips as a top quality potato chip brand in the minds of consumers. It is our desire to utilize the frequent consumer assumption that quality and price are related. [pic] We believe Hardbite Chips has the potential to develop a niche competitive advantage. Our primary focus is on serving health conscious consumers.Thus, our most important unique selling proposition is to focus on the healthy qualities of our product. By producing an all natural potato chip that is free of trans-fats, we believe we will appeal to health conscious consumers. Also, Hardbite Chips was an early entrant into the expanding healt hy potato chip market and the company has expanded its distribution points from originally selling in health food stores. It is our belief that this has created brand recognition among the early adopters of healthy snacks. As the number of consumers purchasing healthy snacks increases, we think these early adopters will recommend the product to consumers helping the brand grow.Furthermore, with the discovery of acrylamide, a possible carcinogen, in baked and fried carbohydrates cooked at high temperatures, including many of the existing potato chips on the market, we have an advantage over many of our competitors as our product is not cooked at high enough temperatures to produce acrylamide. Hardbite Chips also uses unique ingredients such as Himalayan salt which provides more nutrients while keeping sodium levels low. This can be particularly appealing to health conscious consumers, especially to those with high blood pressure. Another unique selling proposition Hardbite Chips can use is to appeal to environmentally conscious consumers. Our company is committed to be an environmentally friendly company.Our potatoes and spices are supplied by local growers and our packaging is supplied by a local manufacturer. By highlighting these facts we believe we can convince environmentally conscious consumers that our company operates with similar values. As the â€Å"green† movement grows larger, we think we are situated to capture a large portion of this growing market. Another advertising appeal that we could use as a unique selling proposition is our unique flavours which may appeal to particular ethnic groups. While we attempt to make flavours that we think will appeal to everyone, we realize that certain ethnic groups may find some of our flavours appealing as they are familiar with them.For instance, our creamy coconut and curry flavoured chips may have a special appeal to Thai people as coconut milk is often added to curry in many Thai recipes. Although w e currently offer only a few unique flavours, it is our desire to develop more. By looking for inspiration in traditional ethnic foods we believe we can find flavours that appeal to Canada’s diverse ethnic communities as well as more traditional consumers of potato chips. Target Market In examining the potato chip market, we have decided to segment the market based on a psychographic segmentation. Our key considerations are the consumers’ motives, personality, lifestyle, and geodemographics.Since, there is normally just one person who does the grocery shopping for an entire family, most likely a parent, it is our desire to target this person. In particular, we are interested in targeting working parents who are raising children in an urban environment. In terms of personality and lifestyle we would segment these people by looking at the type and amount of activities they do. We are looking to target people who have full, active schedules and are looking for healthy foo d options but do not have time to compare products on their own. For motives, we are looking for parents that are concerned about providing healthy snacks their children will actually eat.By using geodemographics, we will be able to slightly modify our advertisements for certain ethnic neighbourhoods. We have chosen to target this segment because our product is capable of meeting their needs and should easily appeal to them. Also, as this segment purchases most of the food for their family, our product will be exposed to their children as well. This will help grow brand recognition and will help increase the sales of our product among other segments. The primary challenge we foresee in targeting this segment of the market is our ability to find an appropriate and effective media to communicate to them. These people balance work and family obligations which can take up a substantial amount of their time.For a convenience product such as snack food, these people may not pay attention to ads for different brands. Also, these people often have other things on their mind so they may be distracted when presented with our ads. Marketing Objectives and Issues Our objective is to increase consumer awareness of our product by 30% in the next year. Since our product is still fairly unknown and the company has been focussed on expanding production facilities, we believe now is a good time to increase promotional expenditures and raise awareness of our product. We are most concerned with increasing the awareness of our product benefits and decreasing customer resistance to buying our product.To measure the success of our objective, we will use monthly surveys to determine the approximate number of consumers aware of our product. When increasing awareness of our product, we wish to focus on the benefits that our product offers to consumers. These benefits would include the healthy aspects and quality of our potato chips. We believe consumers will perceive our all-natural, h and-cooked products as highly compatible with their lifestyles. Thus, as consumers become aware of our product, sales should increase. Also, by increasing awareness of our product we hope to decrease consumer resistance to buying our product. In recent years, potato chips have come under attack for contributing to obesity and related health problems.Additionally, carbohydrates cooked at high temperatures have been found to contain acrylamide, a possible carcinogen. Our product addresses these concerns and by informing consumers of this, we believe they will decide to choose our product over our competitors leading to an increase in our sales. In order to measure the effectiveness of our strategy, it is important to receive continuous feedback from consumers. Therefore we will survey consumers throughout the year to measure changes in awareness of our product and the change in the number of people buying our product. We will also ask consumers how they view our product compared to th ose offered by other snack food manufacturers and how they perceive our product in terms of health.Challenges in meeting our marketing objectives will include selecting an effective channel through which to educate consumers about our product. Also, as more companies are entering into the market we will be competing with them to make customers aware of our products. Another challenge that may present itself is the large companies in the industry may also become aware of our product and choose to emulate some characteristics of our product reducing our competitive advantage and making it harder to convince consumers are products are differentiated enough to be material. To overcome these challenges we will attempt to communicate with consumers as close as possible to the point of purchase.Our integrated marketing communication strategy will be the key to providing us the opportunity to meet our marketing objectives. Marketing Research Our research thus far has only included secondary sources of information. However, this information has given us a basic understanding of the market, changes occurring in the market, and our competitors in the industry. Statistics Canada has provided us with detailed information on the total sales of snack food in Canada as well as how large a portion potato chips make up of these sales. Agriculture and Agri-Food Canada and the USDA’s Foreign Agriculture Services have helped us to determine where the majority of snack foods are purchased by consumers in Canada.Industry Canada and Agriculture and Agri-Food Canada have also supplied us with detailed information about the size of the industry as well as general performance information for the industry. Despite the high cost of primary data, it is our belief that it would benefit the company to conduct such research. This would allow us to better define the exact size and distribution of our target market, the growth of this segment, and the rate at which this segment’s beliefs and attitudes are changing. Primary data will also allow us to develop new flavours that are customers would enjoy. To gather this information we would recommend the company use internet surveys with screened internet samples and to design the questionnaire to provide data on all of these areas so as to keep costs as minimal as possible.We have chosen screened internet samples because they can provide real-time reports and can be personalized for individual respondents. Also, since the segment we have chosen to target is quite active and busy, internet sampling will allow us to reach these consumers and hopefully receive a high rate of responses. Additionally, primary data is needed to assess the company’s ability to meet the marketing objectives. For this we would recommend the company conduct internet surveys with recruited internet samples each month. This will allow us to determine the effectiveness of our promotions. We have included a sample survey that the comp any may use for this purpose (see Appendix I). We have chosen the internet sample method because of its relatively low cost.However, as the company grows, we would recommend the use of focus groups to help develop and test new flavours of chips and to help determine the most effective way of promoting the product to our target market. Although they are more expensive, focus groups allow us to get more detailed information from consumers which we can then use to better serve our customers. Product Strategy Potato chips are at the maturity stage in the product life cycle. Many of our competitors have been in the business longer than us and have established a hold over some share of the market. Many new entrants to the industry, including Hardbite Chips, target niche markets that have been underserved by larger, more established companies. Our product is aimed at satisfying the needs of health conscious consumers.To meet these needs, our product provides consumers with many healthy fea tures not included with other potato chips. By making our potato chips trans-fat and cholesterol free we provide a product that consumers can snack on without having to worry about high cholesterol and its detrimental effects on health. We also use Himalayan salt instead of table salt on our potato chips. Himalayan salt provides â€Å"84 minerals in the same ratio as healthy blood plasma† and is a lower sodium alternative to table salt. 6 We believe this will be particularly appealing to health conscious consumers, especially those with high blood pressure. Another health benefit our potato chips have over those of most others potato chips, is our unique cooking process.During this process, temperatures do not get high enough to create acrylamide in our potato chips. Since acrylamide is has been found to be a possible carcinogen, we believe customers will see this as a significant benefit. Our product is augmented by offering our potato chips in different and unique flavours. Also, information about the healthy qualities of our product can be found on the packaging. We would like to further augment the product by increasing the number of flavours available and providing a guarantee of consumer satisfaction with our product. Our long term goal is to position the Hardbite Chips as a top quality brand in the minds of consumers. Pricing StrategyOur pricing objective is satisfactory profits. This will enable us to compete with our competitors and continue to grow our production levels. Our competitors in the industry are numerous and many have developed economies of scale giving them the advantage of lower costs. Therefore, to achieve our objective we want to position our product at a slightly higher price than our competitors. We want to utilize the assumption of uncertain consumers that price and quality are related. However, we must be careful not to price our product to high as the market for potato chips is elastic. It is important that the company has enough sales to cover our fixed costs and provide satisfactory profits.As we our selling a product in the maturity stage of the product lifestyle, the distribution channels we use is important to the company. Thus, it is important that we price our product at a level that appeals to wholesalers and retailers. Our pricing strategy is to focus on the market for healthy and high quality potato chips. We believe this will allow us to price our product at a price slightly above our competitors. In order to encourage customers to try our product we will offer coupons. This will allow us stimulate demand by offering a lower price temporarily. We can then discontinue the rebate once people are aware of our product. Distribution StrategyHardbite Chips currently distributes the potato chips it produces through numerous distributors. This strategy has helped the brand grow from being sold in mainly in health stores to being sold on many campuses across BC in addition to well known stores such as London Drugs, Shoppers Drug Mart, Overwaitea, and IGA Marketplace locations. This has allowed the company to increase demand for its products without having its own sales force. Given the proportion of snack food sales in retail grocery stores, we believe it is important that we communicate directly to these retailers to encourage them to carry our brand. We also think selling our product in convenience tores will help increase brand awareness. Retailers that we feel would immensely help increase our sales include Safeway, The Real Canadian Superstore, and 7-11. Getting our product sold in vending machines would also help increase brand awareness. Despite a provincial ban on the sales of junk food in elementary and high schools, vending machines are found in many high traffic areas. As our packaging has information on the health benefits of our product, health conscious consumers may be more inclined to buy our product given the alternatives. IMC Strategy Our primary communicatio n objective is to convince consumers our product is a healthy choice for their snacking needs.We would also like to communicate our commitment to the environment and our community. We feel that these messages can complement each other and work to position the company as caring and responsible in the minds of consumers. Given the size of our company and the limited amount of funds we have for promotion, we cannot afford to spend the amount we would like to on advertising. Thus, to reach our target market, we think we should advertise in magazines devoted to healthy lifestyles. The reason we have chosen magazines is they are a relativity low cost advertising option, they have a long advertising life and they have a high pass-along rate.We believe public relations may be the most cost effective way to increase customer awareness of our product. Sponsoring community activities, like a community garden, and co-sponsoring events like eco-challenge, which receives national television cover age, will help establish us as a health conscious and environmentally friendly company. Sponsoring activities like this will also likely result in positive media coverage for the company. This media coverage will inform consumers of our product that we were unable to reach through our advertising. Sales promotion provides many appealing options and offers the easiest way to reach our target market. For these reason it will be the largest portion of our target segment.Since potato chips are a convenience product, consumers spend a little time deciding which product to buy and they are not likely to remember advertising for a particular potato chip brand. Therefore, a point of purchase display may significantly help sway a consumer in favour of our product. This allows us to be the last promotional item they see before they make their purchase. Providing samples is another sale promotion technique that we think would work well for our product. By being able to sample our product befor e purchasing it, consumers will be less put off by our slightly higher price. As we discussed in our pricing strategy, we would also like to use coupons to entice customers to buy our product. By temporarily reducing our price we believe many more consumers will be willing to try our product.As we discussed in our distribution strategy, we would like to use personal selling to encourage more retailers to carry our product. By doing this together with our other promotional elements we hope to create an effective mix of push and pull strategies that will convince more retailers to carry our product. As the company grows and more funds can be spent on promotional activities we would like to increase the amount of advertising done. We would like to use different forms of media to reach our target market. Also, as consumer awareness of our brand grows and we increase our product offerings, we would like to expand our target market and create slightly different marketing campaigns to targ et certain ethnic groups. ConclusionDespite heavy competition in the snack food industry we think Hardbite Chips can produce satisfactory profits and continue to grow. Given that potato chips are in the maturity stage of the product life cycle, increasing the number of retailers that sell our product is an important part of our strategy. By increasing the number of retailers who sell our product, we will make it easier for our target market to purchase our product. We believe by increasing awareness of our product we can capture a large portion of health conscious consumers. By using our promotion mix to inform consumers of the benefits and features of our product, we can convince members of our target market segment that our brand is of high quality.Although our price is slightly higher than most of our competitors, we believe consumers will perceive our product as worth the extra cost. Appendix I Sample Survey |1. List all brands of potato chips that you are aware of. | |_________ _____________________________________________________________________ | |______________________________________________________________________________ | |______________________________________________________________________________ | |2.Are you aware of the brand Hardbite Chips? (if your answer is no, skip to question 4) | |Yes ___ No___ | |3. What product features of Hardbite Chips are you aware of? | |______________________________________________________________________________ | |______________________________________________________________________________ | |4. On average, how often do you buy potato chips? |More than once a week ___ | |Once a week___ | |Once a month___ | |Once every 2-3 months___ | Endnotes 1. Statistics Canada, Canada Food Stats: Analysis, http://www. statcan. gc. ca/ads-annonces/23f0001x/hl-fs-eng. htm 2. L. B. C. Consulting, Canada: Market Development Reports: Snack Food Market in Canada, Global Agriculture Information Network Report, United States D epartment of Agriculture (Ottawa, Canada: Foreign Agriculture Services, 2003), 6. http://www. fas. usda. gov/gainfiles/200301/145785163. pdf 3. Agriculture and Agri-Food Canada, Retail Sales in Canadian Grocery Stores, 2007, http://www. ats-sea. agr. gc. ca/can/4714-eng. htmAgriculture and Agri-Food Canada, Retail Sales in Canadian Grocery Stores, 2006, http://www. ats-sea. agr. gc. ca/can/4715-eng. htm 4. Agriculture and Agri-Food Canada, Canada's Snack Food Industry, http://ats-sea. agr. gc. ca/supply/3320_e. htm 5. The Province, â€Å"From pasta to potato chips,† May 21, 2006, Canadian Newstand, ProQuest 6. Sarah Merson, â€Å"SALT — THE PROS AND THE CONS,† Foods Matter (UK), March 2009, 9, EBSCOhost Bibliography Agriculture and Agri-Food Canada. Canada's Snack Food Industry. http://ats-sea. agr. gc. ca/supply/3320_e. htm. Agriculture and Agri-Food Canada. Retail Sales in Canadian Grocery Stores, 2006. http://www. ats-sea. agr. gc. ca/can/4715-eng. htm.

12 Angry Men

The movie twelve angry men was a movie about different people from backgrounds, races, and religions. They were all different and being in a group dynamics class we learned about how personality affects people and other things that people tend to do. The judge in the beginning of the movie showed some non verbal behavior, which is sending a message without using words but things like facial expressions and body movements. The judge in the beginning was hunched over meaning he was not very alert and seemed to be a passive man.The foreman is supposed to be the leader of the jury’s and according to his behaviors he is. He communicates well which is a key role to being a leader. The foreman functions as a leader because he listens well and also tries to give out ideas to the rest of the jurors. He has the ability to look at the situation in other perspectives. In making these hard decisions the jurors need to have perception checks, to make sure they are not jumping to any conclus ions. This is the life of a kid and their decision depends on his life.The conflicts that arise in the jurors room where productive to the situation at hand. The conflicts were solved in a good manner and beneficial to the case and getting everyone to feel confident about whether the kid was guilty or not. The jurors had assumptions about â€Å"those people† and â€Å"slums† which influenced the way they felt about the case. Their assumptions about those things influenced the way they thought about the case initially, the perception of the facts was altered because of having some type of bias.The juror’s assumptions had to do with the cultural and social diversity of the jury. The jurors based on how they lived their life, thought differently from the ones who were different from them based on the way they lived their lives. There were a lot of details to the case, and some jurors did not quite remember what others did. Some jurors remembered things that others did not due to selective listening. Most of the jurors listened to things that held more meaning to them than others.During the whole case the jurors did not know each other’s names and there is an importance to this, the importance is that being in the case it is supposed to be a strictly business environment. They are there to do one job and that is to make a decision. The twelve angry men is a reflection of how people act together and how their behavior can affect others. The movie is a good example of things we have learned in class. 12 angry men 12 Angry Men, originally a play in 1954, then made into a movie in 1957, has easily stood the test of time.   In an era when the studios and the public were more inclined towards major Technicolor productions with multimillion dollar budgets, over 90% of the movie takes place in a single a setting; the jury deliberation room where, in real time, the viewer is given a no nonsense approach to the many aspects of group decision making, standing up alone for one’s beliefs and overriding the ideology of the day concerning minorities and the poor in order to see the truth; the truth the majority of the twelve jurors did not wish to see. Also, how group process comes into play within the diverse make up of the jurors: How each juror acts differently in the group than how we are led to believe they would act alone. 12 Angry Men tells the story of twelve jurors thrust together in a hot and humid room on a New York summer evening to deliberate on the guilt or innocence of an eighteen year old Hispanic boy with a troubled past.   He is accused of stabbing his father; a man with whom he has had a contentious relationship for years.   The accused is fighting an uphill battle towards an acquittal: the eye witness account of his neighbors, a court appointed public defender whose apathy towards this case is mirrored by more than one of the jurors and his race which seems to be a major strike against him in the mind of some of the jurors, specifically juror #10. From the onset, it seems like an open and shut case with the accused being sentenced to death for the murder of his father. But if that were the case, 12 Angry Men, with its study of human contrasts, inconsistencies and prejudices, would have been long forgotten. Instead, 12 Angry Men is a testament to the notion that standing up for ones beliefs that have come from an unbiased and methodical overview of the facts, even if those beliefs are contrary to the vocal majority, is honorable and that such prejudices which cloud those facts are an impediment to every citizen in a democratic society. Being forced to listen to six days of testimony while at the same time being paid only three dollars a day for their services, it is easy to see how some or most of the jurors at the beginning of deliberations, seemed apathetic towards the great responsibility they have to give the accused their undivided attention while deciding his guilt or innocence. This is the case for a number of jurors; specifically juror #7 who is preoccupied with making the Yankee/Indians game later that day. He feels rushed by the proceedings and desires quick deliberations followed by a unanimous guilty vote. He feels that the accused is guilty but most likely would have voted the way of the majority if that meant that he could have gone to the game, gone home or just been anywhere other than in the courtroom for any additional length of time.   He does not see and cannot be affectively reminded about the awesome power he has to either put a man to death or to set him free. The issue of the guilt or innocence of the accused should be paramount in his mind but sadly, it is not. Juror #5 is not the only one who shrinks from his responsibility. Juror #12, the well dressed and jovial salesman feels that the accused is guilty but when pressed to explain his reasoning, cannot and quickly changes his mind when pressured to do so. Juror #12 is preoccupied with his job and maintaining a light atmosphere in the jury room; almost oblivious to the matter at hand.   Juror #2 is in many ways, the same as juror #12 except for the fact that his personality is not nearly as outgoing but in the same way, lacks convictions and is content to go with the crowd. He does not take his civic duty seriously and is afraid to stand up against the crowd unlike juror #8; the lone dissenter at the beginning of the film. Also, juror #2 does not seem to be able to explain why he feels that the accused is either innocent or guilty. This is contrary to jurors #3,#4 and #10 who at the start of the movie, have no qualms about putting the accused to death and detailing exactly whey they feel that the boy should be worthy of such a fate. The remaining three holdouts all have different reasons why they think the boy is guilty; some are legitimate concerns while others are rooted in prejudice against the poor and minorities. Although misguided, the above mentioned jurors had the conviction to state specifically why they thought what they did and to be perfectly willing for a time and to stand up to what is becoming a numerous and vocal majority as the movie progresses. Jurors #2, and #10 are either too preoccupied to be bothered by the tremendous power they have over the accused, or are too timid and will go with the majority. For that reason, he is among the jurors that did not take their civic responsibility as seriously as they needed to. Jurors #5, #9 and of course #8 are polar opposites of the above mentioned jurors.   At the beginning of the film, only juror #8 votes for the innocence of the accused.   Or rather there is reasonable doubt as to the guilt of the accused in his mind. But juror #8, by his own admission, reluctantly stands alone in defiance to the other eleven jurors. He does not do this while void of fear. It is seen on his face, in his mannerisms and even when he is willing to vote with the majority if after a short deliberation and a second vote, he is still the lone dissenter. Juror #8 is skeptical about many aspects of this boy’s life; his childhood and especially the system that would allow such a boy to fall through the cracks and almost invite this type of behavior (had be been guilty) and feels that an intense and methodical discussion is warranted before he is to vote for the guilt and subsequent death of a fellow human being. This type of moral fortitude, courage and attention to duty goes rewarded by juror #9; the oldest juror who once he has a companion, has no trouble standing up to the intense verbal ridicule of the majority, specifically juror #3,#7,#10. By this act, the group process’s momentum slowly starts to shift away from rendering a guilty verdict to instead empowering those timid jurors who have doubt as to the guilt of the accused but were too afraid to speak as they knew that they could not handle the onslaught levied against them by jurors #3 and #10. The jury room consists of polar opposites when it comes to their fulfillment of their duty in this matter. It is not the specific vote that they cast that makes them the most different, but in the way that they came to that decision. Each juror possessed a different decision making process concerning how they voted, how quickly they changed their vote and how resistant others were to let â€Å"one of them† go free. It is very rare for twelve different people to be completely impartial and void of any prejudices. This was the case especially for juror #3. He is the last of the jurors to change his vote to not guilty and in order for him to do so, a great deal of internal and personal problems and frustrations must be overcome for him to change his vote. Juror #3 is a traditional, hard nosed individual who taught himself to be tough as well as his son, remarking that when his only son was nine and walked away from a fight, it make him sick and he resolved to make a man out of his son. At the time of the trial, his son is twenty two and it is safe to say that they have a contentious relationship for the past few years. The son, most likely, resisted the intense tactics of his father and they have not spoken in years.   This has caused the father a great deal of pain and this pain served as the main source of the father’s hatred for the accused.   Juror #3 sees a correlation between the accused and his son and exerts little effort to disguise that bias. The accused had a troubled relationship with has father as well. Juror #3 sees both the accused and his son as being ungrateful to their fathers and feels that there should be consequences for this disrespect. He seems to have no power over his son for if he did, they would be reconciled or at least there would be visits between them. But he does have power over the accused to put him to death for what his hatred tells him that the boy must obviously be guilty.   The accused stands for everything that juror #3 hates and coupled with his tough exterior, is the last to submit to letting the accused go free. On the opposite end of the spectrum are jurors #11, 5 and 8. Juror #11 is a watch maker from Eastern Europe. Even though he is Caucasian, he is conscious of his ethnicity and the prejudices that come with being from a different country. He sympathizes with the accused and how his ethnic background puts him at a disadvantage in almost every aspect of daily life in 1950’s America. At the beginning of the movie, he agrees with the majority regarding the guilt of the accused but the racist generalizations made by jurors #7 and 10 are very effective in showing   juror #11 that there are certain prejudices in play that need to be examined. Along with the methodical explanation by juror #8, the watchmaker changes his vote to not guilty and does not waver for the rest of the movie despite intense pressure from juror #7 and #10 to convince him of the contrary and to play on the fears the watchmaker has of being different. Also motivated by the obvious shift in the group process away from the ideology that encourages a guilty verdict, the above mentioned jurors do all that they can to slow the momentum.   The way in which the watchmaker comes to his decisions in a non biased, sympathetic and dutiful process and is willing to absorb ridicule against the prejudices of jurors # 3 and 10; some of the same prejudices which force them to be the last to change their vote, is honorable and worthy of mention; second only to that of juror #8, the lone dissenter. The movie wastes no time in pointing out who will emerge the leaders in the jury room. One would think that naturally, the foreman would be selected as the leader and that the proceeding would be run under his watchful eye.   But that is not the case. The foreman has no such ambition and is quick to offer his seat to anyone who thinks that they might be able to do a better job once an argument arises on how the deliberations would be conducted. By the simple yet courageous action of juror #8 to vote not guilty by a show of hands, while knowing that such an action would be the source of ridicule, quickly makes him as one of the leaders in the jury room. Juror #8 becomes the leader by not only being the sole dissenter in the face of ridicule but in the way that he reacts to that ridicule; through a quiet, confident and respectful resolve which earns him not only respect from people who are not used to such treatment, but also converts to his call for a complete examination of the facts. It is this unbiased and caring demeanor that helps his argument to have legitimacy unlike the boisterous juror #3 and #10 whose demeanor steadily helps them to lose converts until they are the only ones left. On the other end of the spectrum are jurors #3 and #10. It is obvious that they have ulterior motives in seeing the accused gets the electric chair.   They are tough on crime, short on compassion and frequent on racist generalizations which cloud their mind and sour their soul with such hatful rhetoric. These prejudices come busting out towards the end of the movie when jurors #3 and #10 are the most desperate as they are now left alone with the intense eyes of jurors who at the beginning of their deliberations, supported their discriminatory ideology by voting for the guilt of the accused. Once the support has been eroded, their actions, like the actions of juror#3, set them apart as they infamously emerge as the other leaders in the jury room. The fact that juror #3 allows his frustrations with his son to come into play with his judgment towards the guilt of the accused and that he his mannerisms are so over the top, helps him emerge as the other main leader in the jury room. His prejudice lies in the age of the accused being close to that of his own son with whom he has had a troubled relationship and a troubled past. Juror #3 may or may not hate his son but he is very discouraged and displeased with the way that things have gone in their relationship and vents his frustration towards the accused. The prejudice of juror #10 lies not in the age of the accused by rather in his race. The accused is a Latino who grew up in the poor tenements of New York where crime runs rampant and juror #10 feels that the accused is guilty by association since he came from such squalor and with a troubled past. However, juror #10 is not nearly as vocal in his suspicion of juror #5 who grew up in a similar atmosphere simply because the juror is white. It is more the race of the accused than where he grew up that seems to motivate juror #10 into the assumption that the boy is guilty. At first, it is the outspoken demeanor of juror #10 that helps to set him apart from the other jurors in a leadership role. But his leadership emerges in more infamous ways as he vocalizes his racist assumptions of the accused in one final and desperate outburst as he desperately tried to win back converts to his cause. He uses such words as â€Å"those people† and â€Å"you know how they are† and finally, the accused is â€Å"one of them.† The phrases are used at the beginning of the movie and assumed as fact in the mind of juror #10 mostly due to the fact that his only opposition is from juror #8 who is not being taken seriously and is no threat to him. However, when the group process shows that juror #10 is in a shrinking majority and will soon be a lone standout, along with juror #3, the same phrases are used desperately but to no avail. The main source for the drama in the jury room is the requirement that their decision must be unanimous. If for the simple fact that everyone must be in agreement in either sending the accused to his death or setting him free, there would have been no screenplay to begin with. The jurors might have argued the merits of the case but with there being no need for a unanimous decision, juror #8 would have known that unless he could win six more converts in what would have to be a short amount of time, the deliberations would soon be over. The ulterior motives of jurors #3 and #10 would never have seen the light of day. The lack of conviction displayed by jurors #1 #2 and #12 would never had been recognized and the heroic actions of juror #8 and to a lesser extent juror #9, would never had sparked such heated yet important and necessary debate within the jury room. Every man left the jury room a little different than when they first came. Jurors #2, #5, #11 and #12 may have been emboldened in their private lives and to let future injustices not slide as easily as they may have had in the past. Jurors #3, #10 and to a lesser extent #7, recognized their prejudices and may have exerted some effort to confront these problems. The phrase â€Å"group process† refers to the behavior of people in groups, such as task groups that are trying to solve a problem or make a decision. 12 Angry Men has numerous and obvious examples of group process. It is the fact that twelve men must come to a unanimous decision that such examples can be shown. If there were only one or two jurors and/or a unanimous decision did not have to be achieved, any aspect of group process would have been absent. The jurors can be grouped into three main groups: those who are strongly in favor of giving the accused the electric chair, those who are willing to go along with the majority and those who are strongly in favor of being oblivious from the glaring prejudices and racist assumptions and quickly latch onto the moralist; juror #8 and then #9. Jurors #2 #5 and #11 are beneficiaries of group process.   They cannot do alone what is made easier in a group once jurors #8 and #9 have voted for the innocence of the accused. Alone, they could never have done what #8 and #9 had done: stand up to vocal ridicule and to do it alone. But once the first step has been made towards an attempt to judge the facts and not the race, age or background of the accused, jurors #2, #5 and #11 are relieved to vote their consciousness instead of giving into the pressure levied against them by specifically jurors #3 #4 and #10. The negative aspects of group process would have been guilty for defective decision making if it hadn’t been for the fact that juror #8 has the courage to vote for the innocence of the accused. 12 Angry Men will continue to stand the test of time since it speaks eloquently on many different areas: that prejudices are an impediment to everyone in a democratic society and that standing up for a belief, despite knowing the dangers of such a stand, is honorable and should be recognized as courageous. But also, people do in groups what they wouldn’t do in private. Individuality within a group of strong opinions comes at a price and that price is most often ridicule and misunderstanding. If at the beginning of the movie, the foreman had taken a secret vote, juror #8 may not have been the lone dissenter. The jurors that did not put a great deal of value in the democratic process of trial by jury and didn’t feel that a daily salary of $3 was not worthy of their methodical analysis of the facts, were content to go with the majority, no matter what that decision said. But for the jurors who made it a point to shift group process away from a guilty verdict based on racist assumptions and in light of strong ridicule and little monetary compensation, this movie will continue to be studied and appreciated for years to come.       12 Angry Men Twelve Angry Men 1. How do you think you might have acted as a juror in this case ? How would you had interacted ? I think i would have started off with being calm but stressed i mean I would probably feel very burdened, because just by choosing one option you can change someones life. And as fas as interacting goes i would be casual but if something unexpected happens and i do have an outburst then it happens every one loses it at some point. 2.At the beginning of this movie the jurors vote 11 to 1 to convict the defendant and send him to death for murder; yet by the end of the movie they vote to acquit him, to set him free. What are the events that led the jurors to change their minds so radically and set the defendant free ? Describe the process. 1)The knife could be bought or have been found by anyone 2)The murderer knew how to use a pocket knife and the count have known. 3)When they re-enact the old man walking/limping from his bed to the door outside it takes them more then 15 seconds to get to the outside door.And the old man swore it had taken him 15 seconds. 4)The old man and the lady say that they heard the boy screaming at his father saying â€Å"I'll kill you† but that doesn't really mean he actually killed him since people say that phrase all the time but don't really mean it and that was proved when juror number three has and outburst and say's â€Å"I'll kill you† to juror number eight. 5)How could the old man and the lady have heard the boy screaming when you can't even hear yourself thinking over the el train. )The jurors start doubting the lady's eyesight since she did not have her glasses on and maybe just assumed that it was the boy staying his father. 3. Why is juror number nine (old Man) a real hero ? Explain this using examples. 1)Because he is the first to agree with juror number eight , deciding that there is not enough evidence to sentence the young boy to death. 2)He openly describes juror number ten's racist attitude. 3 )When he agrees that the old man could have maybe justified to what he heard and saw the night of the murder so he's name could be recognized. 4. Explain number three's anger against the accused.He's anger towards the accused is because he's relationship whit his son was very similar to the accused and the defendant. So based on the fact that he hasn't seen his son in the past two years and the negative relationship he's had with him he decides to declare the accused guilty because he thinks that the boy dose not deserve to live because he killed his own father. 5. Explain the impact of the closing scene in the jury room between number eight and three. Juror number three breaks down after his outburst while every one is leaving juror number eight stays back and tries to console him without communication. . Explain the following (refers to the play). a) â€Å"Innocent until proven guilty† Until you have no strong evidence against the accused, the accused is declared guilty. b) â€Å"Reasonable doubt† Something that could possibly prove the accused guilty. c) â€Å"Burden of proof† The biggest/important proof to prove the accused guilty or not guilty. 7. Explain the title. The title explained how these twelve men are frustrated and stressed and have this burden of declaring the accused guilty or not guilty. 12 Angry Men MODULE TITLE: – STRATEGIC MANAGEMENT DATE ASSESSMENT SET AND LOADED ON TO STUDENT PORTAL:- 13th February 2013 DATE ASSESSMENT TO BE COMPLETED AND SUBMITTTED:- SUBMISSION METHOD/MODE:- Online via turnitin, in person Group Oral presentation —————————————————————————————————————- Assessment Type: An Individual Assignment and a Group presentation Individual Assignment Word limit -3000 words Assignment One is based on the Harvard Business Review Case Study on Facebook. Study the case carefully and the recommended sources in the reading list. Attempt the following tasksTask A Using relevant analytical frameworks critically analyse the strategic capability of Facebook (1500 words, 12. 5%) Task B To what extent could prescriptive models of strategy be used to explain the strategic success of Facebook? (1500 words, 12. 5 %) Total weighting for Assignment 1: 25% Individual Assignment: Marking Guidelines 100 marks = 25% weighting †¢ Critical discussion and application of relevant models and concepts on strategic capabilities to understand the competitive advantage of Facebook (25 marks) †¢ Critical examination of conventional strategic management models to explain the success Facebook (25 marks) Discussion of contemporary models/ studies such as complexity theory, chaos and positive returns economics that may give an insight into Facebook’s explosive growth (25marks) †¢ Academic protocol – quality of academic references, the presentation of these and the overall structuring and format of the business report (25 marks) (Total 100 marks=25%) ——————————————————à ¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€œ Group Assignment Assignment Brief Task A Using relevant strategic management concepts, conduct an analysis of the film: â€Å"12 Angry Men† ( Dir.Sidney Lumet. Orion-Nova, 1957. Film) and discuss the implications of your findings for decision making in a business organisation. (Max: 1000 words or 5 slides) Task B The Board of Directors of a medium-sized company of your own choosing have recently attended a conference on contemporary developments in strategic thinking. They were particularly impressed by the Blue ocean concept. As consultants, critically discuss the ways in which the Board could shift its current strategy in oder to open up new market possibilities and to create sustainable value for its current and new stakeholders. 2000 words or 10 Slides) . Group presentation guidelines †¢ Studen ts are required to fully participate in and contribute to the development of the Group Presentation. Non-participation and/or non-attendance will result in restriction of marks for this aspect of assessment †¢ The group size will be determined by the module leader and module teaching team and will normally be in the range of 6-8 group members (normal maximum). In specific circumstances this may be varied. †¢ The formal Group Presentation will be delivered by a maximum of three members of the group.The other group members will be required to answer questions put them by assessors at the end of the presentation. †¢ The absolute maximum presentation period is 20 minutes. This will be timed and there will be NO extensions to this time period. Student Groups are strongly advised to rehearse their presentation to ensure that the time period is strictly adhered to. †¢ Presentations will be stopped by the lecturer/assessment team at the end of 20 minutes †¢ Presenta tions are followed by Questions which are required to be fielded by/responded to by all the members of the group.The absolute timed period for questions is 10 minutes. †¢ Both times are required to be strictly adhered to. †¢ There is a stipulated Maximum of 15 power point slides in the 20 minute presentation. †¢ Students are required to be aware and are formally advised of all maximum times which will be cut off times with no exceptions. †¢ Power Point printouts with the individual texts provided for the presentation by each student are required to be handed in to the assessment team/lecturer at the time of the presentation immediately before the commencement of the presentation and will be retained by the lecturer/assessment team. The contribution to the Group Presentation is deemed to be equivalent to 3000 words from each student. †¢ The Assessment Weighting for this aspect of the group assessment is 25% (all students in the particular group are awarded th e same percentage) Group Presentation Evaluation Criteria 100 marks= 25% weighting Organisation †¢ Topic clearly stated †¢ Structure and scope of presentation clearly stated †¢ Topic developed in order stated †¢ Speakers summed up main points in conclusion 10 marks Content Knowledge of subject (background of company and storyline of film and their relevance to module) †¢ Application and discussion of relevant conceptual models †¢ Clarity of business concept for Blue Ocean †¢ Implications of analysis for strategic decision-making and company selected †¢ Speakers in control of subject matter 30 marks Confidence †¢ Speakers look relaxed and confident †¢ Professionally dressed †¢ Maintain eye contact †¢ Engage with audience and display awareness of audience response 10 marks Speech †¢ Varied paced †¢ Use of conversational style avoiding jargon and long-winded â€Å"bookish† xplanation of relevant concepts †¢ Appropriate volume †¢ Clear pronunciation and articulation †¢ Accurate grammar 10 marks Visual Aids †¢ Clear and legible †¢ Introduced at right time †¢ User-friendly, easy to follow and not too much information †¢ Impact on audience †¢ Creativity and novelty 10 marks Timing †¢ Well-timed presentation †¢ Time divided appropriately between tasks 10 marks Discussion management and handling of questions †¢ Respond confidently to questions †¢ Deflect difficult or irrelevant questions 20 marks (Total 100 marks= 25%)Students are required to fully participate in and contribute to the development of the Group Presentation. Marks will be restricted for non-participation and/or non-attendance. Module Learning Outcomes to be Assessed:- Upon successful completion of the assessment, students will be able to: Assignment 1 (Individual): †¢ analyse the aims, concept and role of strategic management Assignment 2 (Group Assignment) †¢ critically analyse how the different perspectives of social science disciplines inform strategic management †¢ evaluate the debates surrounding contemporary strategic issues 12 Angry Men The movie twelve angry men was a movie about different people from backgrounds, races, and religions. They were all different and being in a group dynamics class we learned about how personality affects people and other things that people tend to do. The judge in the beginning of the movie showed some non verbal behavior, which is sending a message without using words but things like facial expressions and body movements. The judge in the beginning was hunched over meaning he was not very alert and seemed to be a passive man.The foreman is supposed to be the leader of the jury’s and according to his behaviors he is. He communicates well which is a key role to being a leader. The foreman functions as a leader because he listens well and also tries to give out ideas to the rest of the jurors. He has the ability to look at the situation in other perspectives. In making these hard decisions the jurors need to have perception checks, to make sure they are not jumping to any conclus ions. This is the life of a kid and their decision depends on his life.The conflicts that arise in the jurors room where productive to the situation at hand. The conflicts were solved in a good manner and beneficial to the case and getting everyone to feel confident about whether the kid was guilty or not. The jurors had assumptions about â€Å"those people† and â€Å"slums† which influenced the way they felt about the case. Their assumptions about those things influenced the way they thought about the case initially, the perception of the facts was altered because of having some type of bias.The juror’s assumptions had to do with the cultural and social diversity of the jury. The jurors based on how they lived their life, thought differently from the ones who were different from them based on the way they lived their lives. There were a lot of details to the case, and some jurors did not quite remember what others did. Some jurors remembered things that others did not due to selective listening. Most of the jurors listened to things that held more meaning to them than others.During the whole case the jurors did not know each other’s names and there is an importance to this, the importance is that being in the case it is supposed to be a strictly business environment. They are there to do one job and that is to make a decision. The twelve angry men is a reflection of how people act together and how their behavior can affect others. The movie is a good example of things we have learned in class.

Fables and Fairytales Essay Example | Topics and Well Written Essays - 500 words

Fables and Fairytales - Essay Example So the third fish decided to stay. The eldest of the fish decided to leave that pond with his whole family that same evening. Early in the morning the second fish saw the fishermen from a distance and decided to leave with his family. Even with the evident threat of danger, the third fish refused to leave that pond. The fishermen came and caught all the fish in that pond including the third fish and they were killed. This story shows the ignorance that the third fish shows even despite the fact that the first fish warned them about the fishermen. This three fish resemble the character of us human beings. There are those people who hear of danger and quickly react to it by looking for a safe place or get out of the area that is believed to be dangerous. The second set of people are those that have to see danger in order for the to get out of the area that is believed to be dangerous. The third set of people are those that hear and see of danger but do not want to get out of the area that is dangerous. The third set of people usually end up being killed or get hurt in the process. Therefore, it is important that we listen to the advice that older people offer since they have a lot of experience and are able to protect us. It is very important to listen to advice as this will help us a great deal. The third fish was ignorant of the advice that the first fish gave it and ended up being killed. The f irst and the second fish took precaution and continued to live. So the moral of the story is to follow the advice offers by other people and not to be

PSA( Public Service Announcement ) Assignment Example | Topics and Well Written Essays - 500 words

PSA( Public Service Announcement ) - Assignment Example Unlike many other images that show college drinking as a fun activity, this picture presents a single individuals and who is not really attractive. In other words, the message that is sent here is that girls might lose their attractiveness and they may also be abandoned by the friends afterwards. Another important part of the message is the comparison of a drunken person to a doormat. In spite of the fact that the latter object may not be considered to be something negative, but it is a think that is always low to the ground and the everyone uses to wipe one’s feet. It is quite obvious that no one would like to experience a state similar to that. The picture also contains a message which is situated in the lower left corner. The arrangement may be explained by two factors: by the picture of the girl that was used as well the idea that people are more interested in reading text that they spent some time looking for rather than the text that is given to them straight away. Thus, this text contains an ironic message that criticizes college drinking and discourages people to participate in it by putting emphasis on the negative consequences that it brings. Another interesting element of the composition is the bubble which is depicted above the head of the girl. It is used to represent her thought about her actions on the day before. It is shows the dangers that irresponsible drinking is able to bring. As one can easily see, there is a white word â€Å"Welcome† written over her back. This is done in order to reinforce the analogy between a body a drunken person who lies on the floor and the doormat. The word does not have any hidden message and was used only because a similar word is used on the typical doormats. Speaking of the composition of the picture, it is clear that the main character is not depicted in the center, but closer to the lower right corner. This was done to reflect that idea that a drunken person may

Conflict Management Theory and The Role of Manager Assignment

Conflict Management Theory and The Role of Manager - Assignment Example When people work in teams clashes of opinions are likely to occur and every manager has to deal with the conflicts in a positive way. A qualified manager can intellectually appreciate that conflicts are the necessary ingredient of a free - enterprise system( Abraham, 1965). He also should take appropriate steps to resolve the conflicts and draw meaningful implications from them. The following essay attempts to explore the role played by the manager as a leader and a mediator in resolving conflicts. The major sources of conflict in an organization are personal differences, informational deficiencies, role incompatibility and environmental stress(David and Kim, 2005). According to him, personal differences are a common source of conflicts as individuals come together to play certain defined roles in an organization. The people who form the team for the completion of a specific task come from various cultures, family traditions and extent of socialization, etc. Hence, it is very common that conflicts will arise when they work together to achieve a common objective. They differ in their perceptions about the challenges ahead of them and they also differ in their expectations about the outcomes from specified situations. When there is a mismatch between the perceptions and expectations, the situation can take a personal overtone which may be the major source of organizational conflicts. Secondly, informational deficiencies can also be a major source of conflict. There may be lapses in the information flow between various functional units or individuals. These lapses may be due to technological disabilities or psychological barriers. Technological barriers can be caused by dysfunction of technical equipment used for communication and psychological barriers can be caused by various factors such as lack of knowledge and understanding, presumptions of the person receiving the message. Next, role incompatibility is another major source of conflict. Most often this factor causes more conflicts because when it is combined with the above two factors, it causes more deep conflicts. When the team members operate with different types of people, systems, processes, and procedures and report to various team leaders, the overlapping of the roles played by the personnel can cause conflict. Lastly, environmentally induced stress caused by a change in economic conditions. Family relationships, changes in the organization, etc can be major triggers for conflicts. Especially during the times of economic slowdown as in recent times, it is very stressful for the employees. Stress due to insecurity due to change in environmental conditions can cause deep mistrust on each other and can cause teamwork more difficult. When the employees are subject to uncertainty about their job status it can cause frustration and conflicts are more certain to occur. When these types of factors influence the behavior of employees, it is the duty of the manager to take up the role of mediator and facilitator to establish smooth working relationships and achieve organizational objectives.

Marketing plan Assignment Example | Topics and Well Written Essays - 3250 words

Marketing plan - Assignment Example It is flourishing more than ever before. Consequently, fragrance has become a necessity rather than a luxury for women. The future of fragrance industry seems to be rosier than ever, but the possibility of downturn in luxury item market can not be ruled out due to widespread recession wave. Fragrance market is highly competitive with the presence of giant business corporations. Pink is a small but international company with a range of 6 brands which is divided into two main lines; Pink Divine and Pink Dew. Market in USA and Europe is saturated for Pink with chances of growth by extensive competitive strategy; on the other hand, opportunities are diverse in Middle East, Japan and China. Pink can have an edge through partnerships and research ventures with the established corporations. Pink’s marketing strategy is to innovate and play with the strengths. We have to focus on competitors in order to achieve our target of US$0.5 billion. Economic environment is volatile, due to recession period there is a downturn in world economy. In this situation demand for luxury goods, especially fragrances decrease. Consequently, women are spending lesser on expensive products especially fragrances are used occasionally rather than regularly. There is very little room for growth in over saturated markets like USA and Europe. In 21st century the marketing world has changed completely. With globalization markets are easier to approach as advanced communication means has shrunk the world to a village. To meet the needs of business in this fast-paced world there are much technological advancement. Internet has not only changed marketing techniques but also replaced inventory with information. To meet the requirements of modern customer we have to concentrate on technological advancements like nanotechnology in sunscreen products in future. Suppliers will be provided by the superior technical support. For Pink, to support customer needs and value creation through the products

Rock and Roll vs Rap Essay Example | Topics and Well Written Essays - 500 words

Rock and Roll vs Rap - Essay Example Soon the American rock style began to influence other genres. Places like Southern California produced their own varieties of pop music, such as surf. Young adults and teenagers across the country were playing in amateur rock bands, laying the roots for local scenes which would pave the way for garage rock and the so-called San Francisco Sound. Rock has encountered several stages of development since the beginning of the 50s, and the tendencies in modern rock include alternative bands (Radiohead, Muse), so-called pop-rock (Blink-182, Green Day) and others (George-Warren 26). Rap music in its widely recognized form appeared much later than rock and roll. The roots of hip hop music are in West African and African American music. Originally, early rappers of the 70s focused on introducing themselves and others in the audience (the origin of the still common practice of "shouting out" on hip hop records). These early performers often emceed for hours at a time, with some improvisation and a simple four-count beat, along with a basic chorus to allow the performer to gather his thoughts (such as "one, two, three, y'all, to the beat, y'all"). The 1980s saw intense diversification in hip hop, which developed into a more complex form.

Learning Management Systems Essay Example | Topics and Well Written Essays - 750 words

Learning Management Systems - Essay Example This paper aims at discussing a little about the Learning Management System, and the uses of this system in colleges, universities and also for business purposes. There is a need for a system to assist in collection and distribution of learning content speedily and in an orderly manner, merging the training initiatives on a web based platform and better and more developed self –service and self guided services. As a solution to the abovementioned issues, the Learning Management System was introduced. A learning management system (LMS) is a software application or Web-based technology used to plan, implement, and assess a specific learning process. This system mainly provides the instructors with a solution to develop and deliver content, helps monitoring the student participation, and also helps to assess the student performance. It is also very interactive and provides the students with an option to post content, use the threaded discussion in the discussion forums, and also video conferencing. The Learning Management Software application also provides a chance to automate the tracking, admissions, administration and the training events. Learning Management Systems also prove to be very helpful in colleges and universities, and business organisations. The benefits and uses of the Learning Management systems for colleges / universities and businesses were also discussed in this essay. The effectiveness of adopting a Learning Management System is very beneficial for accurate administration of the course.

Hazel Essay Example for Free

Hazel Essay Hazel who worked for Fortune 500 Company for 15 years shows her loyalty and devotion in the company. It is surprising therefore why she was one of the chosen employees to be terminated by the new CEO to downsize the company. It is a question whether Hazel tried to ask the company why she was terminated despite the fact that she has been with the company in the long period of time. It is a need for her to know to fully understand the reasons. It might be even beneficial for her in long run to improve her weaknesses, flaws and mistakes if there are any. The rejection she’s receiving from her application in finding employment must be very hard for her. But her need of survival motivated her to try another line of job. It must be very challenging since she was used to office or paper works perhaps, from the company she previously worked to. Moving lawns, weeding gardens, and trimming shrubbery are all not an easy job. It requires so much energy, effort and perspiration. But Hazel perceived it optimistically believing that it will do her good in the long run. After 15 years being used to be governed and overshadowed by the company’s superiors, rules and policies, Hazel is now taking a different path. She can be more creative in this way in managing her life in terms of time management, communication with her clients, service price and all. Now everything is not routinary. In addition to this she can be more in touch with her clients thus creating opportunities to make friends and learn more. From being an employee, she now has her own business in accordance to her interest and creativity. She can creatively fashion her neighbor’s backyard. Her business will eventually give her opportunities to apply her learning’s from her previous job. It is not bad to make some switch in career at times especially with Hazel’s case after a number of years of building experience and gaining knowledge in one particular field or profession. However switching a career can be wonderful chance to identify some careers that match well with your skill set and personality. Hazel will learn to be flexible in the long run who can both explore blue and white collar jobs.

Communication Healthcare

Communication Healthcare This essay will look at communication within a healthcare setting and will give examples from literature to demonstrate the importance of communication. It will use the work of (Ellis Beattie, 1986) and also (Egan, 1990) as models for effective communication. It will discuss whether these models are adequate alone to enable effective communication and will also draw on personal experiences from the clinical area. Communication underpins all other nursing interventions (Minardi Riley, 1997). Communication is a fundamental tool for healthcare delivery (Rungapadiachy, 1999). To listen to another person is the most caring act of all, Listening and attending are by far the most important aspects of being a nurse (Burnard, 1992). (Roper, 2001) Emphasizes communication as an integral part of the unique function of nursing. (Peplau, 1988) used the term, psychodynamic nursing, to describe the dynamic relationship between a nurse and a patient. Peplau described four phases of this relationship: The orientation phase, in which the person and the nurse mutually identify the persons problem. The identification phase, in which the person identifies with the nurse, thereby accepting help. The exploitation phase, in which the person makes use of the nurses help. The resolution phase, in which the person accepts new goals and frees herself or himself from the relationship. Peplau also identified six nursing roles of the nurse: Counseling Role working with the patient on current problems Leadership Role working with the patient democratically Surrogate Role figuratively standing in for aperson in the patients life Stranger accepting the patient objectively Resource Person interpreting the medical plan to the patient Teaching Role offering information and helping the patient learn (Betts, 1992) states that people have a basic drive to relate to one another, which is expressed through communication. Even if conversation doesnt take place, smiling as is not smiling a form of communication albeit non verbal. Communication can be conceptualized as a series of components that require a message, transmitter, receiver and a channel for transmission. All of these elements can be categorized into either verbal or non-verbal components. Both of these categories combine in the skill of active listening, which is a cornerstone of effective communication (Minardi Riley, 1997). (Ellis Beattie, 1986) used a diagram to illustrate the communication system, (appendix a). The communication system is divided into verbal and non-verbal parts. The verbal communication consists of words, clauses and sentences, which enables the exchange of information, clarification of issues, demonstrating understanding and to offer support and direction. The non-verbal system contains four elements: Prosodic, which is used to give emphasis to verbal communication through intonation and rhythm. Paralinguistic, which are the vocal but non-verbal expressions such as mmm, ah which will allow the person offering the information the confirmation that they are being listened to. Kinesic, is body language, for example facial expressions, gestures, position of the recipient. And The standing element, which may include physical appearance, personal space. Although a model of communication can simply demonstrate the communication process it can also oversimplify. A model only provides a framework for observing, understanding and predicting what occurs when two people communicate (Heath, 1995). Effective communication between a nurse and a patient is a conscious, goal directed process that differs from casual or social interactions. It is undertaken as a tool with which to develop trust, effect change, promote health, provide limits, reinforce, orient, convey, identify and work towards goals (Schultz Videbeck, 2002) An important aspect within effective communication is the ability to understand the message. Each element of communication must be examined separately. For example, within the Kinesic element, (Egan 1990) offers the acronym, SOLER, when considering the aspect of body language. Egan suggests to: Sit Squarely in relation to the client, Maintain an Open posture, Lean slightly towards the client, Maintain reasonable Eye contact, Relax. Through personal experience whilst in the clinical area I have implemented this acronym and found it effective although needing to examine my own actions later to assess whether its was used to its full potential. I have found that to sit squarely with the client isnt necessarily the best position this has offered periods of discomfort both for myself and visibly to the patient. By sitting in this position there is less opportunity to break eye contact without appearing distracted or disinterested. Open body posture can give a sense of disinterest as well as increasing anxiety in myself in situations where there may be a risk of physical aggression. In the suggestion that Egan gives of relaxing, this has been easier at times when the other suggestions of Egans have been modified. (Betts, 1992) states it is important not to stare at the patient for too long as this can be seen as an intimidating gesture as also can distance where too close can be seen as an invasion or a threat or too far can be interpreted as the nurse being unable to cooperate. Within the verbal element it is also important for the nurse to recognize the difference between a person saying what they mean and meaning what they say (Minardi Riley, 1997). An example of this from my own clinical experience was whilst having a conversation with a patient, they told me that they just wanted to kill themself. When we explored this statement further the patient said that they didnt actually mean they wanted to kill themselves but rather that they felt they couldnt cope with current problems. By sitting and discussing these problems, a number were able to be resolved and others discussed. In this situation and with such an alarming statement for a student nurse it would have been an easy get out to dismiss the statement. (Speight, 1991) however, states that by responding in this way could have led to the patient being unwilling to explore this statement further. Speight suggests that reflection can be used as a communication technique. For example, when the patient made the statement, the response that could be used is one of â€Å" you want to kill yourself?† and thereby encouraging a further response from the patient about the statement. To enable effective communication the healthcare worker must also be aware of the individual factors involved. All communication between individuals has internal factors that can influence the sending or receiving of the message, these may include beliefs, goals, physical and emotional states and the perceptions of others roles, status and personality. External factors may include environmental, social, biological, psychological and economic influences (George, 1990). (Minardi Riley, 1997) suggests that it is also important in being an effective communicator to ensure that the language used during communication is at a level that can be understood through familiarity of words. Once the basics of communication are understood, in order to turn this into effective communication it is important for the healthcare worker to examine their own actions through reflection (Minardi Riley, 1997). This may be done with the aid of a model of reflection such as Gibbs reflective cycle (appendix 2). Gibbs identifies five points for reflection. Description, feelings, evaluation, analysis, conclusion and action. By using Gibbs reflective cycle I have been able to identify obstacles either personal, environmental or on a physical level. This I believe has led me to a greater understanding of my own actions, thoughts or feelings and helped me identify solutions to these obstacles. Conclusion In conclusion, this essay has identified and examined models of communication and discussed the various elements involved. It has given examples from literature to stress the importance of communication and identified elements needed towards communication being effective within healthcare. It has drawn on personal experience form the clinical area to demonstrate the skills required in maintaining a therapeutic relationship and also identified the need for ongoing reflection during the communication processes.

Diversity Management In The Workplace Commerce Essay

Diversity Management In The Workplace Commerce Essay Diversity management in the workplace has been one of many organisational issues due to factors such as globalisation and the emerging age, cultural and individual differences that emerge as a result of this new challenging world. The purpose of this essay is to explore the topic of diversity as it relates to the workplace by discussing perspectives from human resource management (HRM) perspectives and to investigate the barriers to workplace diversity. Through the discussion, the advantages of diversity will be discussed with an importance on the implications for the HR function of the organization. There is an intense need to identify the external and internal factors that influence the HRM functions and practices. The essay also identifies how successful companies like Telstra, ANZ bank and many others have managed the impact of various internal and external factors to become one of the leaders in their industry. Human resource management has achieved significant importance in rec ent years both in terms of theory and practice in corporations today that cannot be ignore as the importance of managing human capital in order to achieve their goals and objectives. Workplace diversity relates to the presence of differences among members of the workforce (DNetto Sohal, 1999). By creating diverse workforce organizations, they are able to make the ideas, creativity, and potential contributions inherent in a diverse workforce (Aghazadeh, 2004). Diversity in the workplace includes culture, gender, nationality, sexual orientation, physical abilities, social class, age, socio-economic status, and religion (Sadri Tran, 2002). These individual characteristics shape an individuals perception about their environment and how they communicate (Kramar, 1998). The action attempts to monitor and control diversity in an organisation and in doing so, senior management can affect the hiring and promotion of individuals (Sadri Tran, 2002). An organisation assumes new individuals or groups will adapt to the standard of the organisation, and will not resist due to fears of reverse discrimination (Sadri Tran, 2002). Valuing diversity can allow an organisation to focus the benefits of the differences, therefore developing an environment where all individuals are valued and accepted (Sadri Tran, 2002). Those members who feel valued to their organisation tend to be harder working, more involved and innovative (Agahazadeh, 2004). Valuing Diversity can affect employees attitudes positively, however resistance can be experienced due to a fear of change and individuals discomfort with differences (Sadri Tran, 2002.) Finally, managing diversity is when organisations build specific skills and create policies which obtain the best values of each employe e, which will create new ways of working together (Sadri Tran, 2002). It will provide an opportunity for organisations to manage a workforce which highlight both organisational and individual performance, whilst still acknowledging individual needs (Kramar, 1998). Although diversity has always existed in organisations, individuals tend to limit their diversity in order to conform to the rule of the organisation and fit into the stereotype of the typical employee (Kramar, 1998). Mismanagement of diversity as a result of unfavorable treatment can inhibit employees working abilities and motivation, which can lead to a lowered job performance (Aghazadeh, 2004). If an environment works well for employees, diversity will work against the organisation, hence the lack of an enabling environment (Kramar, 1998). These fundamental components of workplace diversity can be further viewed through the varying perspectives of union groups, HRM professionals and organisations. Management aims to maximise the contribution of all staff to work towards organisational objectives through forming guiding teams for diversity, training to improve languages and celebrating success. Unions however, implement diversity differently (Barrile Cameron, 2004). There are many HRM perspectives that relate to diversity management in organisations. Most of these HRM perspectives lead towards the contention that a successful diversity management policy can lead to a more competitive, functional organisation. In light of the perspectives and rationales discussed in the HRM literature, there a range of implications for HR managers concerning diversity in the workplace. Management of diversity relates to equal employment opportunity, but effective diversity management goes beyond the basic requirements of an equal opportunity workplace (Barrile Cameron, 2004). It is important for HR to determine an effective diversity management policy to be able to encourage a more diverse workplace. The most important job for senior HR managers is to consider how diversity will benefit the organisation and how to define its role in the context of the organisation (Kreitz, 2008). An organisations diversity policy should aim to establish an heterogeneous workforc e that is able to work to its full capacity in an environment where no member, or for that matter group of members, have an advantage or disadvantage based on their individual differences (Torres Bruxelles, 1992, as cited in DNetto Sohal, 1999). In exercising their role, HR managers must constantly apply the principles of diversity in order to maximise and sustain the benefits of a diverse workforce. This means HR managers need to be able to link recruitment, selection, development and retention policies to the overall diversity policy of the organisation (Yakura, 1996). Furthermore, the they should be carried out with a direct link to the overall business goals, the various shifts in the labour market as well as the more contemporary effects of globalisation (Cunningham Green, 2007). There are three initiatives that an organisation should utilise to increase the efficiency of its diversity policy. Firstly, there is a need for HR, when recruiting, to increase the representation in the workplace of historically excluded groups (Conrad Linnehan, 1995). Secondly, the diverse workforce needs to have the necessary empowerment to influence, or at least have input to organisational decision making (Cunningham Green, 2007). More strategic implications for diversity management exist that recognise the emergence of Strategic Human Resource Management (SHRM). Such implications include building diversity strategies into an overall future success plan, integrating diversity practices with senior management practices and encouraging career development opportunities for all employees (Cunningham Green, 2007). Ultimately, managing diversity should promote competitive edge in the organisation by recruiting the most appropriate people for the job regardless of their perceived differences (DNetto Sohal, 1999). ANZ ORG check anz, 2008 ANZ Bank has responded to the common trends of the Australian workforce with programs to attract and retain a diverse environment that reflects their customer base (ANZ, 2010). An organisation is focused on creating an inclusive culture where all employees are able to contribute, as they believe that diversity and inclusion are essential for high business performance (ANZ, 2010). By managing diversity within the organisation, ANZ is provided with the best talent and a wide variety of experience to achieve success within a global workforce. These organisations have made efforts to create a diverse working environment through varying HRM practices. For example, HRM within ANZ created the My Difference survey which surveyed more than 13, 500 employees (ANZ, 2010). Within this survey, HR is able to develop a demographic picture of the workforce and gather feedback on how their employees perceive diversity and inclusion within the organisation. ANZ also founded the Diversity Council, which introduces policies and sponsors events to create a more inclusive culture (ANZ, 2010). The council attempts to increase awareness by supporting events like the Australian Open where it is considered one of the worlds premier sporting events (ANZ, 2010). Its known as the Grand Slam of the Asia Pacific where the Australian Open has a strong Australian heritage, as well as having widely recognised appeal as a regional event in New Zealand, the Pacific and Asia.  ANZ will sponsor the Australian Open for 3 years from 2010 (ANZ, 2010). HR in ANZ has implemented a range of human resource strategies. Disability awareness, plans in the companies outline strategies to increase support and inclusion for customers and staff of the organisation, which include premises being wheelchair accessible (ANZ, 2010). Besides that, in order to promote age balance, mature age employees are offered flexible working conditions to suit their changing lifestyle (ANZ, 2010). Culturally the banks have planned to help indigenous Australians improve their wellbeing and money management skills. ANZ celebrates cultural diversity by holding Annual Cultural Week (ANZ, 2010). Diversity within an organisation can be difficult and expensive to accomplish. Substantial barriers exist in both overcoming laws related to workplace diversity, the actual process of implementing it within an organisation and also the internal characteristics of the individual. The current legislation related to workplace diversity essentially creates an environment in which employers cannot recruit purely on the basis of a desired attribute. The main acts concerned are the Racial Discrimination Act (1975), the Sex Discrimination Act (1984), the Human Rights and Equal Opportunity Commission Act (1984), the Occupational Health and Safety (Commonwealth Employment) Act (1991), the Disability Discrimination Act (1991) and the Workplace Relations Act (1996) (Williams, 2001.) These laws essentially shape a scenario for employees where if a desired attribute is sought after, the job must be made appealing to that particular group of people without impairing the opportunity for any other group to obtain the position under the requirements of the legislation. If a diversity program is unlikely to be profitable it will not be implemented (Bilimoria, Joy, Liang, 2008). The monetary benefits such as new customers, better culture and strategic advantage involved in implementing such diversity need to outweigh the costs by gaining diversity at the expense of skill involved in pursuing it. The HR department within the organisation has a difficult task in convincing senior management that a diversity program can be beneficial to the organisation (DNetto Sohal, 1999).The argument often provided by senior management against workplace diversity is that it is disruptive to productivity and causes imbalance in the workplace (DNetto Sohal, 1999). As a result, the HR function need to be able to present the many advantages of diversity, and provide strong strategic reasoning to ensure that an effective diversity management is implemented. An organisation may also have barriers in their practices, culture and policies (Bilimoria, Joy, Liang, 2008). Resolving these issues has benefits for both the legality of the operating of the organisation and the multiplicity of their workforce. If senior management participated in only male orientated social events, such as attending football match, it may alienate women who generally may not participate in such events. Policy can also break both legality and potential for diversity by enforcing requirements such as 10 years continual service to an organisation in order to receive promotion into senior management. This continual service factor discriminates against women who are likely to have children, as it will exclude many from the opportunity to obtain the job. However, it is the individual differences within each person that provide the biggest challenge to achieving diversity. Individual differences amongst people are a major hurdle to workplace diversity, as most people feel comfortable when working in homogeneous groups (Kreitz, 2008). The presence of diverse others places employees outside of their comfort zone and makes people resist embracing the presence of others. Furthermore, research by Kreitz (2008) shows that humans, and organisations as well, are in nature highly resistant to change, further complicating the successful implementation of diversity. Another individual, and highly problematic, barrier to diversity is the language barrier that exists to culturally diverse others. This prevents, and in some cases discourages, the full integration of cultural differences within organisations (Kreitz, 2008). Diversity is clearly beneficial to the organisation. Managing diversity should involve utilising the cultural differences in peoples skills and embracing the diverse range of ideas and skills that exist in a diverse workplace in order to ultimately give the organisation a competitive edge. Benefits to diversity clearly outweigh the costs and evident advantages to workplace diversity are supported by various union groups and HRM practitioners. In order to be successful, diversity must be implemented within a strict legal framework and overcome hurdles relating to the practices and policies of organisations, as well as internal, individual barriers.